About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share a belief in renting as an empowering and smart experience.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

Rent the Runway is on the lookout for a creative, passionate and data-driven social media and audience development maven to manage its social media efforts. The role will report to the Head of Brand Marketing and will be responsible for conceptualizing, creating, and posting content across social platforms on a day-to-day basis. At Rent the Runway, we view social as a platform for storytelling, community engagement, and customer feedback as a way to deepen customers’ love for the brand and improve their experience. The Manager, Community & Social Media will manage this online presence and community.

The position involves cross-functional collaboration with our creative, marketing, customer service and fashion teams as well as our network of advocates and ambassadors. He or she will also manage brand/social liaisons in each retail city, in order to create city-specific content.

If you love using content to build/connect with audiences and thinking about creative ways to leverage different social channels, this job is for you. You’ll join a creative, fast-paced team always on the hunt for innovative ideas.

Responsibilities:

Content Creation & Community Engagement

• Create daily posts for social platforms (Instagram, Facebook, Twitter, Pinterest and Snapchat)
• Source and generate visual content (with a heavy emphasis on creation of original imagery) for key company and product initiatives and in support of Rent the Runway as a lifestyle brand, aligning with brand voice and aesthetic
• Partner cross-functionally to promote social efforts across channels (on site, email, in bag, retail)
• Manage a daily and weekly calendar that is approved by key members of the team
• Oversee customer experience team in responding to feedback in real-time and driving customer engagement

Reporting & Analytics

• Employ internal social analytics to quantify effectiveness of social programs and platforms
• Optimize content based on weekly / quarterly findings

Influencer Partnerships

• Conceptualize influencer programs to create an advocate network of RTR ambassadors in support of key initiatives
• Develop social influencer criteria, identify influencers, define KPIs and asks/gives, manage outreach and coordinate logistics with customer experience team
• Ideate content requests and other ways to leverage partnerships (giveaways, influencer events, and more) and manage execution
• Develop guidelines and content kit to ensure social seeding is on brand and hits key messages
• Manage and update influencer database (including Instagram seeding) and track results
• Retail leads: identify brand/social leads for each store and assist in training on social media; ideate and execute retail-related content ideas with leads, aligning with seasonal stories; coordinate leads’ meetings with bloggers and influencers

Social Trends & Innovation:

• Identify trends and new social platform offerings to ensure Rent the Runway remains an innovative brand in the space – be the internal social media expert
• Champion social-first marketing ideas as evergreen brand initiatives or as part of seasonal campaigns
• Establish open channels for customer feedback and conversation

Qualifications:

• Bachelor’s degree or higher
• 3-5 years of social marketing experience, with two of them preferably doing content marketing for a women’s lifestyle brand/publisher
• Entrepreneurial spirit with an ability to come up with big ideas and execute with an anything is possible attitude
• Expert knowledge of all things digital and social
• Quick responder, can respond in real-time to audience and jumps on opportunities
• Strong creative skills (writing and photography)
• Obsessed with the internet and pop culture - you're the first in your friend group to hear about the next big thing
• Experience in influencer outreach and product seeding
• Team player with strong communication and interpersonal skills, and the ability to work with a wide range of internal departments
• Quick learner with proficiency in a variety of social publishing, listening and reporting tools
• Not required but a plus to have design experience and proficiency in Photoshop or other design programs