Content Marketing Manager

| Greater NYC Area
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At Teachable we’re hiring a content marketing manager with experience managing digital campaigns to drive new leads and nurture existing leads.

You’ll be responsible for managing monthly (or more frequent) content marketing campaigns, online events, projects, summits, etc. with clear lead and revenue goals. You’ll form content partnerships that grow our audience, and implement a distribution strategy for getting our content in front of more people. You’re a creative, social person comfortable working across teams and with external partners. You’re extremely organized and thrive in a fast-paced, high-growth environment where the goals are high and priorities can change fast.

This is a crucial role at Teachable. Our marketing team executes frequent projects to meet our lead and revenue goals, and the person leading them works across the company and influences everything from our top of funnel metrics to our monthly revenue.

The Role

This role is on the content team, which is part of the larger growth and marketing team, a group of 15+ highly qualified marketers, developers, and designers. (We like to have fun too, don’t worry.) You’ll work closely with this team to get the resources you need for your projects, plus you’ll have the budget to automate and outsource when you need to.

Responsibilities

  • Develop a deep familiarity with an audience of course creators and online entrepreneurs looking to optimize and automate their businesses and make passive income online.
  • Drive leads through content campaigns, events, projects, and strategic partnerships.
  • Manage and execute monthly (or more) content marketing projects with tight deadlines and big goals (like acquiring 10,000 new leads or driving $20k in MRR).
  • Identify content partnership opportunities (across all channels and media) to reach and retain a new audience.
  • Work across the team to execute content funnels for use in paid acquisition and organic partnerships.
  • Set up tracking and review analytics to report on and constantly improve marketing campaigns and funnels.
  • Develop a content distribution strategy that can expand our reach outside of Teachable’s existing audience.
  • Work with email marketing manager to track lead nurturing and set up custom nurturing flows based on lead source, user behavior, and customer lifecycle.
  • Manage projects end-to-end, juggle competing priorities, coordinate with team members, and keep projects on track and on time.
  • Create content from scratch, like webinars, downloadables, blog posts, videos, etc.

Who You Are

  • You are at home using automation tools for distributing content (like email service providers and social media schedulers, etc.) and can pick up new tools quickly.
  • You have in-depth experience with analytics platforms and have used data to inform strategy.
  • You have created lead magnets (like downloadables, webinars, quizzes, etc.) from scratch
  • You are a solid writer and editor and work quickly on these tasks.
  • You like winning and are motivated by big goals.
  • You like the pressure of a deadline and do your best work when you stick to a timeline.
  • You can juggle lots of moving parts and keep a team organized to make a project successful
  • Nice-to-have:
    • You’ve created and hosted webinars.
    • You’re technical and understand basic HTML, CSS
    • You’ve used the Teachable product before

Why Us

Teachable is an instructor-focused online course platform which lets anyone monetize their expertise across a wide range of topics, from iOS development to watercolor painting to card tricks. We’ve had triple-digit YOY growth, and our thousands of instructors have earned more than $100M to date. We’ve also raised $8.5M from a group of top venture investors.

At Teachable, you will have the freedom to do your job and will be an integral member of our tight-knit team. If you want to do something you believe will help us grow, you don’t need to ask a hundred people for permission. And you can do it all in our beautiful office just west of Union Square, with great benefits and perks.

You’ll also get access to an ever-growing base of online educators, and your work will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Perks and Benefits

  • Flexible work hours and ability to work from home
  • Discretionary vacation & time off; highly competitive parental leave
  • Competitive salary and comprehensive health benefits
  • Employee 401(k) with match
  • Company activities and outings
  • Beautiful office near Union Square, your own standing desk or other workspace
  • Gym / wellness match benefit
  • Tax-free commuter benefits
  • Employee discounts

How to Apply

Write a 500-words (or less) cover letter telling us why you’re the right candidate for the job.

Make sure to include:

  • Your content/digital marketing experience
  • Your project management experience
  • Metrics to prove how effective you’ve been in previous roles
  • 3 ideas for growing leads and traffic at Teachable using content marketing

PROTIP: Don’t just write a resume in a cover letter format. Send us something that really tells us who you are. We're way more interested in what you can DO and what you care about than what your resume says. ;)

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail

Location

470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

Teachable has company-wide events that are creator based throughout the year! Once I attended an event where we were able to receive a natal birth chart reading. As an astrology enthusiast, this was very memorable for me because I got to understand more about my inner self/personality and even suggested the creator's business to one of my friends!

Savanna

Recruiter

How does the company support your career growth?

I've had great support from my managers, who have talked with me about my areas of interest, helped me identify strengths and weaknesses, and have suggested resources for professional development. And it's exciting to see that as the company has grown over the years that I've been here, new roles, positions, and pathways continue to be created.

Shaleya

Product Operations Manager

What projects are you most excited about?

I’m most excited about our projects to help creators save time, get more students, and build communities to nurture.

Naomi

Senior Product Designer, Growth

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

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