Content Strategy Lead

| Greater NYC Area | Hybrid
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. At Meetup, you’ll help create the future of real community—a future where people show up, do things, and actually talk. Join us - we need your help.

The Content Strategy Lead will be instrumental in ensuring the stories and messages we create are powerful, clear and consistent across all our channels. You'll share your vision and be involved from concept to execution to announcement - engaging team members, users, and organizers at each step. It's a thrilling and pivotal time for us to place the power of words in experienced hands.

You're perfect for this role if you are versatile, and if you love both high-level strategy as well as being hands-on in the creation process. You're a strong communicator and you know how to build consensus for ideas, as well as bring cross-functional teams through the finish line.

As Content Strategist Lead, you will:

  • Partner with product, design, and brand leads throughout the product lifecycle to focus on content strategy, UX writing, taxonomy, localization, and new feature announcements
  • Drive the strategy and communication of content standards and systems for the product across platforms, including email and notifications.
  • Build and lead a 2-3 person team of content strategists
  • Work with designers to identify and resolve inconsistencies and surface opportunities in our core user flows (RSVP, Join, Registration)
  • Initiate research projects, including content audits and gap analysis to identify new opportunities to level up
  • Work with a content strategist and designers to lead the effort in simplifying taxonomy for topics, categories, and Meetups
  • Collaborate across teams to create, refine, and ensure consistency of Meetup's brand voice
  • Collaborate with UX Research and design to evolve and communicate an understanding of what messages work with different segments and why
  • Design and implement lightweight workflows to help the team efficiently produce high-quality content

Ideally, you'll possess:

  • 7-9 years of experience as a Content Strategist or UX/Product writer, working both independently and cross-functionally in a product/tech company
  • A portfolio with samples of great product, UX, email, and mobile app content, including micro-copy and push notifications
  • A collaborative work style that allows you to write evolving content to deadline
  • Experience in making and scaling the voice of a digital product
  • An ability to translate ideas into jargon-free, thoughtful, and concise copy
  • Sensitivity to the relationship between copy, information hierarchy, graphic design, and typography
  • A yen for designing human interactions that enchant, engage, and empower end users
  • Curiosity, drive, independence, humility, and a sense of humor

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in? Tell us your story and send along a link to some writing samples.

 

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

115 E 23rd St, New York, NY 10010

An Insider's view of Meetup

How would you describe the company’s work-life balance?

Meetup promotes a healthy balance and respect around work life, personal life, and family life. It's not simply policy but instead, the culture that lives with all employees (managers and leaders included). Work happens during our traditional business hours.

Harry Chiu

Head of Recruiting

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel

CEO

What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Meetup Benefits Overview

Meetup Benefits include:
- Flexible Paid Time Off
- 16 weeks of paid family leave + option for addition unpaid leave
- 14 Company holidays
- Monthly wellness stipend
- Annual learning and development budget
- Health, Vision, and Dental coverage (with zero health premiums)
- 401K with employer match

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Current ERGs include: Women of Meetup, Meetup with Color, and Meetup with Pride
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Meetup provides employees who work out of HQ catered breakfast and lunch once per week.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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