Cedar
Cedar is committed to improving the healthcare billing experience for all.
New York, NY
Hybrid

Communications & Content Director

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The Role 

Cedar is improving the healthcare financial experience. Our technology improves the overall experience of patient billing and engagement, enabling providers to thrive in a rapidly changing environment while helping patients understand the cost of their care.

The Communications & Content Director will be responsible for translating our company and product stories into compelling narratives that engage and inspire audiences. This role will be responsible for content and communications planning and execution to grow our awareness, engagement and demand across Cedar’s target audiences -- both B2B and B2B2C. The successful candidate will design and manage a plan to execute and deliver high quality communications outcomes across owned, earned, shared and paid media channels. This role reports directly to our Head of Marketing and is based in NYC.

At Cedar, we look for candidates who are driven, energetic and excited to join a fast-paced company. The ideal candidate is a strategic thinker, self-starter and has previously worked in a start-up (or entrepreneurial) environment. Additionally, candidates should be comfortable playing a role in various aspects of the commercial business including build-out of internal company processes and recruiting. 

Responsibilities 

  • Establish and execute against a strategic communications plan / editorial calendar that delivers high impact earned media moments that tell Cedar’s story in the right way, to the right audience at the right time
  • Drive proactive pitching, reactive handling and active monitoring of media to ensure that the company’s messages are advancing - also carefully manage reputational risk
  • Build and manage a high performing communications function including freelance support and our partnership with external agencies (as needed)
  • Develop internal and external-focused materials including: communication / content strategy, bylined industry articles, case studies, white papers, leadership talking points and presentations
  • Secure stories in top media outlets and influential online sites and blogs that position executives as industry thought leaders; drive share of voice and provide a lift in awareness
  • Develop and execute strategy to secure targeted speaking engagements, industry appearances, podcasts, etc. for key company leaders
  • Manage Cedar’s social media program (LinkedIn and Twitter primarily) with a focus on growing brand awareness and credibility 
  • Build measurability into programs and gather insights to continuously improve programs that drive awareness and share of voice
  • Provide strategic counsel to senior leaders on communications approach, messaging and positioning, and influence internal stakeholders as needed to ensure communications are compelling and aligned to the needs of the business goals

Required Skills & Experience 

  • 8+ years of communications experience - in house or agency, journalism or elsewhere (3+ years of experience with B2B SaaS or healthcare is preferred)
  • Proven ability to develop and deliver strategic communications plans - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a communications plan
  • Genuine communications savvy - you must have strong media relations skills, a deep network, solid copy-writing and editing skills; as well as strong digital content generation skills
  • Superior presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to senior leaders on communications strategy in a timely fashion
  • Strong project management skills - must be able to organize work in a methodical and rigorous manner but equally comfortable in a deadline-driven, fast-paced environment
  • Impact player - you must be a strong self-starter who is willing to make your mark in a fast-paced, entrepreneurial organization
  • A track record of pioneering strategies and techniques for communicating news and information to audiences in a way that inspires, informs and engages
  • Familiarity with on-page SEO best practices to improve our search engine ranking for select keywords and drive organic website visits
  • Strong Microsoft Office skills
  • BA/BS degree (or equivalent) required, MA/MBA preferred
  • Prior healthcare experience is a strong plus

What do we offer to the ideal candidate?

  • An opportunity to work with a smart, diverse and passionate team dedicated to solving a problem that impacts millions of patients annually
  • A chance to join a high-growth company at an early stage
  • The ability to impact the growth of our company; we value all feedback and perspectives
  • Transparency across teams and interaction with multiple departments
  • Competitive pay, employer-paid healthcare, stock options
  • Daily team lunch and unlimited healthy snacks (brain food!!!!)
  • Exposure to top venture capitalists including Thrive Capital and Founders Fund
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What are Cedar Perks + Benefits

Cedar Benefits Overview

Working at Cedar: what’s not to love?

Being part of our team means working together to solve a problem that impacts millions of consumers every year. It’s challenging, exciting and complex. We’re proud to be the only company that truly empowers consumers with an easier, more personalized and transparent healthcare journey.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Cedar offers a very flexible remote work program, both pre-COVID and after.
Diversity
Documented equal pay policy
Mandated unconscious bias training
We offer annual unconscious bias training for all employees.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Dental benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Vision insurance
Vision benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Health insurance
Life insurance
Pet insurance
Mental health benefits
We offer an experienced EAP counselor 24 hours a day, 7 days per week.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
At Cedar we want to support all new parents in their expanding family. Therefore, we offer our full time team members who are expecting or having a new child Paid Leave.
Family medical leave
Cedar offers family medical leave for employees. Our leave partner walks employees through every step of the process.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Company-wide vacation
Cedar offers company wide shut downs around major holidays
Office Perks
Commuter benefits
Cedar offers pre-tax commuter benefits for all full-time employees.
Company-sponsored outings
Free daily meals
Daily lunches are provided at our NYC HQ.
Free snacks and drinks
Our kitchen is stocked full of snacks and drinks for every desire! Some of our favorites are cold brew, kombucha, rotating craft beers, fresh fruit, yogurt and every kind of chip you can imagine!
Company-sponsored happy hours
Pet friendly
Our NYC HQ has a dog lounge. Bring your dog to work!
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Cedar hosts lunch & learns monthly. This allows employees to present in-depth on projects they're working on or for the occasional guest invitee to teach the team about a topic of interest.
Promote from within
Mentorship program
Our mentorship program pairs folks based on shared interests and goals, from the same team or cross-functionally, and emphasizes building mutually beneficial relationships for professional equity.
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

We take great pride in making our employees' wellness a top priority, and we create opportunities to talk openly about mental health and wellbeing.

We have a directory with resources for mental and physical wellbeing, emphasizing benefits offered through our health insurance. The directory covers topics such as managing grief, therapist information, nutrition & water intake, and resources on talking to children about current events. We want to take a holistic approach and include resources that appeal to everyone, so we also included information on remote alternative wellness offerings, including reiki, sound healing, meditation and yoga. We even have an onsite meditation room in our NYC HQ!

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