Content and Media Strategist
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Caesars Sportsbook is seeking a Content and Media Strategist for their growing social media and content team. The main focus of this position will be planning and developing compelling betting narratives and storylines for Caesars Sportsbook’s social channels and media partners (CBS & ESPN). This role is for someone who can get things done and is passionate about sports, betting, data, and social content.
What You Will Do:
- Utilize data to help tell informative sports betting stories to be showcased on owned and partner channels.
- Assist with the content strategy and execution for Caesars Sportsbook’s internal channels around daily, weekly, and major sporting events.
- Work with the Caesars Sportsbook Ticket Writers and Oddsmakers to assure the showcasing of odds, trends, big bets and other noteworthy updates.
- Help answer sports betting-related questions from our media partners
- Monitor InPlay lines for comebacks, upsets and other creative solutions for how to tell the story of games through a betting lense.
- Track notable customer wins to promote on social media.
What You Will Need:
- Ability to work nights and weekends to support content initiatives and answer questions around key sporting events a must.
- Experience with Microsoft Excel a must, Power BI a plus.
- Passion and knowledge of sports, betting, and sports betting information.
- Good content judgment and attention to detail.
- 3-5 years’ experience preferably in sports and sports betting in a social media/content capacity.
- Comfortability with looking at large data sets.
- An “always-on” mentality as the sports world is constant.
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