Content Copywriting Principal

| Greater NYC Area
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As Via’s lead B2B marketing writer, you will create original, engaging, and data-driven content for our global organization. Your words and ideas will live across all channels including advertising, email, bylines, blog posts, whitepapers, sales collateral, and in places we haven’t even thought of yet. In collaboration with your marketing colleagues and various internal teams, the campaigns you bring to market will have a direct hand in building the brand, acquiring, and engaging new and existing partners, and telling the product story - while using thoughtful, clear, and sometimes unexpected insights. You’ll define the editorial calendar, work with our data scientists and designers to build visual content, and bring to life the Via partnerships voice in your own unique way. 

What You’ll Do:

  • Collaborate with cross-functional and cross-regional teams to write impactful, data-driven content that is specific and nuanced for a highly-diversified audience. 
  • Edit, and edit again, drafts from colleagues, improving each version while helping others find their voice and refine their own style while staying on-brand. Spot typos and grammar problems a mile away, while also editing for storytelling, clarity, and voice.
  • Be curious: digging into the data and the policy, we want you to uncover insights, look at topics in a different way than what’s obvious, and then go write about it.
  • Get creative: not all great ideas manifest themselves as a 800 word byline. Partnering with illustrators and web designers, invent new ways to bring your stories to life through graphics, videos, presentations, engaging web pages, interactive maps, and more.
  • Identify and pursue opportunities for scaling our content, including transcreating for various languages and regions.
  • Project manage a robust and ever-shifting editorial calendar, including deadlines across a team of collaborators. 
  • Mentor and guide junior team members to become great.

Who You Are:

  • A seasoned storyteller: you bring at least 5 years B2B copywriting or content marketing experience. You’ve got a portfolio full of clips that demonstrate your command of language. 
  • A proud data geek: numbers excite you, and you’re comfortable diving head first into complex reports and Tableau dashboards. Your analytical expertise allows you to turn data into insights and insights into stories.
  • A humble hard worker: sometimes you’ll be writing a revolutionary article backed by the coolest custom graphics and animations — sometimes you’ll be writing marketing emails and slides. No job is too big or too little.  
  • An adept manager: you enjoy working with and mentoring others. You’re good at giving feedback about your team’s written work as well as coaching them to present and lead. 
  • A WFH champ: you are self-motivated and comfortable working from your couch (for now), and don’t mind collaborating with colleagues mostly over Zoom and Slack until we can, one day, work side by side again. 
  • A nice person: you’re adaptable, good-natured, and not easily rattled. You’ve got a solution-oriented mindset under pressure. 
  • Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don’t sacrifice quality along the way. 

What Catches Our Eye:

  • Transit evangelist: if you love transportation systems, urban planning, infrastructure, or policy, we certainly want to hear from you.
  • Technical fluency: the willingness and ability to dive into CMS and marketing automation systems like WordPress, Salesforce Marketing Cloud, or Pardot is a big plus. If not, don’t worry — we’ll teach you anyway. 
  • Management or mentorship experience: if you’ve led a team of any size, or helped guide others in their careers in another way, let’s talk.  

We’re Via, and we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility — the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, and provides everyone with accessible, efficient, and affordable ways of getting around. 

Via was founded with the guiding principle that we go further when we go together. We’re committed to building and nurturing a team as diverse as the communities we serve. Bringing transportation equity to the world begins with championing equal opportunity in our own offices. All backgrounds, identities, and voices are welcomed and celebrated here.

We’re proud to be leading a worldwide transportation revolution and modernizing mobility for all. Through intelligently-designed systems and sophisticated algorithms, we craft localized solutions for each one of our global partners. Ready to join the ride?

Via is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

New York , NY 10013

An Insider's view of Via

What's something quirky about your company?

Like many startups, we want to move as quickly as possible, but in a thoughtful, considered way — one that doesn't leave a trail of destruction in our wake. This approach, and our commitment to being innovative without crossing any moral lines, has helped us tremendously in forming fruitful relationships with our partners.

Megan Manfred

Head of Commercial Law (Joined Feb 2018)

What's the biggest problem your team is solving?

Our team is educating and engaging policy makers and politicians to make sure they understand the difference between shared and single passenger rides when setting new regulations and encourage on-demand mobility as a tool to solve the transportation needs of their community.

Ya-Ting Liu

Director of Government Affairs & Policy (Joined Jun 2019)

How has your career grown since starting at the company?

In such a short time I’ve been given opportunities to push myself creatively and professionally which has been great. I’m amazed at the type of projects I get to work on and the practical experience I've been able to gain while at Via.

Sergio Matos

Senior Designer (Joined Aug 2016)

How do your team's ideas influence the company's direction?

The Expansion team scopes and launches new Via projects around the globe - we're the "start-up within the start-up", which means we're constantly working on unprecedented problems. It's exciting to help shape new partnerships and new product lines, whether it's a city shuttle service in California or school bus routing in New York City.

Monica Ceragioli

VP of Expansion (Joined Apr 2014)

How do you collaborate with other teams in the company?

The culture at Via is defined by its people: hardworking, extremely bright, very curious, and genuinely humble. They crave collaboration and don’t take themselves too seriously, knowing when to laugh at themselves, too. It’s rare to find such a group of people all passionate about the same product, and that shows day in and day out.

Isabella Olea

Expansion Associate Principal (Joined Aug 2017)

What are Via Perks + Benefits

Via Benefits Overview

At Via, one of our top priorities is to maintain the health and wellbeing of our employees and their families! To achieve this goal, we offer a robust and generous program to fit the needs of our employees.

Culture
Volunteer in local community
We partner with local organizations to make a meaningful impact in the communities we serve. Employees participate in organized events and we help them find individual volunteer opportunities too!
Eat lunch together
Diversity
Highly diverse management team
We're proud to say that more than 50% of our workforce is female - including leadership! We also have diverse representation of employees from different economic, ethnic, and professional backgrounds.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Via offers plans that cover 100% premium, including family members, spouses, and domestic partners.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Via provides employees with a flexible work schedule that includes flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
In addition to offering pre-tax commuter benefits, the best perk is getting to use the Via service!
Stocked Kitchen

Additional Perks + Benefits

We're proud of our robust benefits package for employees. Beyond health, dental, and vision coverage, we also offer gifts on your birthday and your Via anniversary, resources for family and financial planning, and in-office wellness programs!

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