Content Lead, UK
We’re looking for an experienced, multi-skilled UK Content Lead with a successful track record of building and managing a content-driven lead generation strategy from the ground up.
As our UK Content Lead, you’ll be the owner of our organic pipeline growth. Together with our UK Head of Demand Generation, you’ll work on creating and distributing content for the whole funnel to build our presence as the market leader in the UK. From content localization to distribution, you’ll be the go-to person for all things content for the UK.
You’ll be joining a growing content team of 6 and be coached by the Director of Content.
Within 1 month, you will:
- Experience a comprehensive onboarding that includes a deep dive into our teams, culture, and product
- Get to know the rest of the content team and our brand voice and guidelines
- Work with our International Ops and UK Demand Gen team to understand our market and business needs for the UK, and map out the role content needs to play
Within 3 months, you will:
- Work with the US content team to produce and localize high-quality content for the UK in all formats
- Create and manage content projects and the editorial calendar to drive leads for the UK sales team. From blog post series to ebooks, co-marketing webinars to a podcast, you get to pick and own the project that brings us the results
- Create a high-level content plan for the next 12 months
- Build a weekly/monthly report for UK content performance
Within 6 months, you will:
- Manage freelancers, agencies, and budgeting for all UK content initiatives
- Build content funnels with the Demand Generation team to ensure content drives business growth
- Identify UK distribution channels and co-marketing partners to grow our brand and audience in the UK
- Identify and build a community of L&D leader, analysts, and influencers in the UK
Within 12 months, you will:
- Conduct experiments to optimize conversion and improve ROI on all content projects
- Partner with Product Marketing, Demand Generation, and design to strategize and launch new campaigns for the UK
- Identify areas of growth and optimization for 360Learning in the UK
Profile
- 4+ years of hands-on content marketing or inbound marketing experience
- Comprehensive knowledge and understanding of the UK SaaS/EdTech market
- Proven track record of managing B2B content and success in driving full-funnel organic growth/lead generation
- Excellent communication, writing, and editing skills with strong attention to detail
- Strong data and analytics skills – you are comfortable reporting on the business impact of your work
- Knowledge of B2B SaaS marketing and the L&D industry is a big plus. Genuine interest in the space helps.
- Experience in creating multimedia content is another big plus (audio, video, visual designs)
- Enthusiasm about the idea of working in our Culture of Convexity
Interview process
- Call with our recruiter
- Interview with the Director of Content
- Take home case study
- Interview to present case study with Director of Content & US content team
- Group interview with Head of Demand Generation, UK and Head of International Ops
- Interview with one of our Co-founders
- Offer!
What we offer
- Compensation: Competitive salary and equity
- Benefits: Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage, Employee Care Line
- Flexibility: Flexible hours, total work from home possible anywhere in the UK with a one-off allowance to set up home office
- Culture: A framework to make you successful - click here to envision what's it like to join 360Learning from onboarding to ramp-up, and beyond
Who We Are
360Learning empowers Learning and Development teams to drive culture and growth through Collaborative Learning. Our learning platform combines collaborative tools with the power of an LMS, enabling high-growth companies to unlock learning based on collective expertise instead of top-down knowledge. 360Learning is the easiest way to onboard new employees, train customer-facing teams, and develop professional skills–all from one place.
360Learning powers the future of work at 1,200 organizations, including Toyota, Criteo, and Airbus. Founded in 2012, 360Learning has raised $41 million with 180 team members across New York, Paris, and London. You can learn more in this blog post from our CEO.
Learning Includes Everyone.
In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!