Growth Marketing Manager
About the Opportunity
Stella Connect is an innovative, real-time customer feedback and quality management platform that has been designed specifically to drive engagement and performance of customer service teams. We partner with hundreds of the world’s leading brands, from disruptive startups like Warby Parker and Earnin, through to household names like Walmart and Williams-Sonoma, to help them provide exceptional customer service. With Stella Connect, companies get real-time visibility into the quality of their service teams and operations, and the tools they need to drive team member engagement and continuous performance improvements.
An integral part of our mission is to educate companies on the importance of delivering exceptional customer service, and this requires a constant flow of smart, thoughtful content. We’re looking for a Growth Marketing Manager with strong writing skills to join our marketing team to help us articulate this mission and drive demand. The person in this role will join a collaborative, ambitious marketing team and report to the Director of Demand Generation.
Responsibilities
- Produce insightful and thought provoking content including blog posts, case studies, nurture emails and eBooks
- Understand how each of these content assets fit into the larger marketing plan and execute campaigns around them
- Manage the content calendar while tying each initiative to a demand generation goal
- Own all email nurture cadences to drive engagement amongst prospects
- Develop webinar and event content and talking points
- Creating copy for landing pages and event invites
- Own content across all our web properties
- Work with subject matter experts & partners to produce educational content for clients and prospects
- Work with product marketing to produce compelling sales materials that bring our unique product positioning to lift
Qualifications
- 3-5 years of experience developing content for B2B companies
- Expert in Hubspot or similar marketing automation tool
- Execution-driven and goal-oriented. You like setting projects in motion, testing content out, and enjoy the challenge of reaching ambitious growth goals
- Strong writing skills, with experience developing both short- and long-form content
- Proofreading pro with strong attention to detail
- Inquisitive nature and an ability to extract insights out of interviews that can take content to the next level
- Detailed understanding of the role that content plays in driving web traffic, leads and mid-funnel acceleration
- Strong understanding of the role of content in SEO
- Analytical mindset
*Please include either a link or attachment of a writing sample with your application
Compensation & Perks
Competitive cash comp, stock options, full health, dental and vision insurance benefits, gym stipend, unlimited vacation, flexible work from home options, commuter benefits, and much more!