Content & Social Strategy Lead

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is a leading tech-enabled pet health brand, on a mission to disrupt the $75B global pet food industry. The company is VC-backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective grounded in quality, simplicity, and personalization. Through a combination of proprietary technology and a lot of heart, we’re completely reimagining what pet food is and how it’s made and delivered. Our recipes are designed in partnership with vets, freshly-cooked to USDA standards using human-grade ingredients, and sent to customers through customized subscription meal plans. Since cooking and delivering our first batch of food from a cramped Brooklyn kitchen in 2014, The Farmer’s Dog has fed millions of fresh, healthy meals to dogs nationwide.

The company was launched after Brett’s battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties were made from questionable, heavily processed ingredients and production methods - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Having witnessed first-hand the power of fresh food, he teamed up with Jonathan to rethink the industry from the ground-up and create the product they wished had existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

For most brands, "content" is a tick-the-box afterthought that gets lost in the clutter and has little strategic or business value. We're looking for a leader to flip that on its head and turn content into a powerful brand- and business-building vehicle for The Farmer's Dog. There are few journeys as rewarding (and confusing) as pet parenthood, and we have the potential to meaningfully and authentically help people navigate that journey - beginning with health and nutrition but extending far beyond that. From understanding pain points and debunking fads to figuring out what to say and when and how to say it (or not say it at all), this role represents a unique opportunity to define and execute a strategy, grow and retain a passionate audience base, and in the process help dogs and dog people everywhere live their best lives.

KEY RESPONSIBILITIES

  • Partner with the Senior Director of Brand to define The Farmer's Dog's overall social and content strategy, calendar, and measurement/KPI framework
  • Create audience development and content plans spanning owned social channels, blog/content hub, e-mail, website, and other channels
  • Develop and lead the optimal creative model for effectively and efficiently delivering on our content needs across the customer lifecycle, managing external partners as needed
  • Collaborate across functional areas - from Performance Marketing and Community to Engineering and Customer Experience - to align on content needs and ensure it's being applied and amplified, internally and externally
  • Identify, evaluate, brief, and manage individual brand, publisher, and media partners for specific content initiatives 
  • Use first-, second-, and third-party data to surface and prioritize content needs and grow our audience
  • Act as a steward of The Farmer's Dog brand and a more thoughtful approach to content strategy and development

REQUIREMENTS

  • A true "whole-brained" thinker and doer with a deep understanding of how content across different channels and platforms can build and grow a brand
  • A clear, responsive communicator, verbally and in writing
  • Comfortable oscillating between big-picture strategy and in-the-weeds execution
  • Curious about new channels and tactics and how to apply them (or not) to our own content strategy
  • Driven by data and intuition, and have a sense for which to prioritize when
  • A resourceful and empathetic researcher who is as comfortable decoding the latest research paper on canine nutrition to chatting with a customer about their life with a new puppy
  • Incredibly organized and a masterful manager of your own, and others’, time
  • Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
  • Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience
  • Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude
  • Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend
  • A DOG PERSON -- even if you don’t have one!

BENEFITS

Health, dental, avocado toast, puppies

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Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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