Copy Lead (Flamingo) at Harry's

| Greater NYC Area
Sorry, this job was removed at 1:21 p.m. (EST) on Friday, October 16, 2020
Find out who's hiring in NYC.
See all Content jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

With well-designed products and honest conversations at its core, Flamingo launched in 2018 with a suite of products for body hair. Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. In February 2019, Flamingo launched at Target stores nationwide, immediately jumping to the top of the bestseller list for razors, wax strips, and shave gel. Our products and campaigns have been covered by outlets like Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades like Allure’s Best in Beauty and Self’s Healthy Beauty awards. 

We’re committed to building healthy, positive relationships with our bodies and de-stigmatizing the conversation around women's health. Since launch, we have set aside 1% of all sales to support partners whose missions we believe in deeply, including Exhale to Inhale and PERIOD.

About the Team

The Copy Lead is responsible for creating or editing short and long form content in the voice of the brand. This role will be a thought partner to the Creative Director and Marketing team to help bring the Flamingo voice to life across all channels and concept industry leading campaigns. We are looking for someone who is eager to help build and create.  They will approach each task, small or large, with the same attention to detail and enthusiasm. We are looking for an inspiring leader, who loves to multitask and is motivated by leading cross-functional projects and coaching and mentoring a junior copywriter.

Who are we looking for?

A customer centric, left and right brain creative who carefully balances systemic thinking  and gut-led, creative thinking to powerful brand narratives. A people driven team player. They should be able to lead and mentor a junior copywriter, as well as build successful relationships cross functionally. This motivation is crucial to the growth opportunities in this role. 

About the Role

This person will need to be first and foremost a wordsmith with a great ability to write in a conversational yet trustworthy way. We are looking for:

  • The ability to lead brand narratives. 
  • The ability to think about naming systems and brand architecture. 
  • A true thought partner and conceptual thinker. A big idea person!
  • Someone who roots their work in customer insights.
  • Someone who is passionate about the body care and wellness space, understands womens’ routines, and is willing to nerd out over product innovation as much as they are on big brand moments.
  • A love for iterative and collaborative work.
  • A creative mind to push unconventional ideas and articulate them in the brand voice.
  • A thoughtful steward of the Flamingo brand voice.

The ideal candidate has talent and experience building strong commercial and narrative work for brands, has worked closely with a brand/marketing team before and is well versed in how an in-house team operates. 

Who is this person? What experience do they have so far? 

They should have at least 5 years experience writing copy for fast growing start-ups or brands and preferably have experience working across a variety of environments, from editorial to e-commerce to digital product, ideally while owning the brand voice and guidelines. Agency experience is not a must, but experience and comfort within a fast paced environment where you have to present and strategically support your ideas will make this person successful. 

They should have experience communicating with different audiences and building a consistent voice for a brand, no matter the channel.

They should be a technically skilled writer able to proof work across the organization; meaning they should know that the semicolon in this sentence is misplaced. 

They should be able to communicate cross-functionally with business stakeholders in order to optimize language and copy for various channels. Furthermore, they should be constantly engaging with channel owners to learn how to maximize performance of their work and demonstrating those learnings where and when it’s applicable. 

They understand the perspective of their customers, and have a knowledge of what it takes for them to engage with a brand.They will be expected to partake in innovation and product architecture conversations, build copy systems and brainstorm campaign concepts with the creative team . When presenting work to the creative director or to internal and external stakeholders, they should be able to address questions, concerns, and critique in a clear, confident way and be able to pivot quickly based on feedback.

They understand the strategy behind where and when copy lives, and consider this whenever they are writing, they love to nerd out about products, ingredients and wellness in general. Their enthusiasm is contagious.

They are a true editor, meaning their work is informed by the larger cultural forces at play around them. They are expected to bring this breadth and depth of knowledge to work with them, and consider it when storytelling for the company. 

 Here's who they will work with: 

  • Reporting to Head of Creative as part of the Flamingo Creative Team 
  • Working closely with the Flamingo Marketing team and key cross-functional stakeholders

What they will accomplish:

  • Develop and implement a cohesive brand voice across all channels, informed by a deep understanding of how conversational tone works, how Flamingo lives uniquely and credibly in the women’s wellness and bodycare landscape, and how to connect with our target consumer and her interests.
  • Oversee all copy work on behalf of the brand, and make sure the voice is cohesive across all channels.
  • Move from concepting to executing and performing at a high level in all parts of the copywriting process.
  • Think strategically about product architecture, packaging language and educational collateral. 
  • Translate key consumer insights and marketing briefs into compelling advertising brand campaigns by partnering with the CD.
  • Work within the Flamingo Creative Team and partner cross-functionally on projects big and small, establishing trust along the way.
  • Be very organized and systematic about documents, archiving information, getting feedback, and keeping track of updates.
  • Be able to self manage, adjust priorities, and work in parallel on multiple projects.
  • Oversee the copy work for paid digital and social channels. Be the last pair of eyes to spell check and voice check.
  • Act as true editor, meaning their work is informed by the larger cultural forces at play around them. Bring breadth and depth of knowledge to work with them, and consider it when storytelling for the company.

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Pet Friendly
Harry's pet policy is dog-friendly daily.
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

More Jobs at Harry's27 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Finance
new
New York
Operations
new
New York
Marketing
new
New York
Finance
new
New York
Project Mgmt
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
New York
Marketing
new
New York
Marketing
new
New York
Developer
new
New York
Marketing
new
New York
Developer
new
New York
Marketing
new
New York
Data + Analytics
new
New York
HR
new
New York
Data + Analytics
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Harry's's full profileSee more Harry's jobs