3 Month Contractor: Copywriter, BirchboxMan & Birchbox Digital

60% BirchboxMan, 40% Birchbox Digital

Reports to the Lead Copy Editor, Creative and the Senior Marketing Manager to draft crystal-clear, educational, and engaging copy for all BirchboxMan print and digital assets, plus Birchbox digital assets. Writes copy and articles that maintain a consistent voice across all touchpoints–guiding the customer to discover products and trends while feeling welcome and excited to be part of the Birchbox and BirchboxMan community.

What to expect... 

• Write and edit all grooming product pages (approx. 25 a month), as well as beauty product pages (approx. 40 a month)
• Meet with Birchbox and BirchboxMan merchandising teams to discuss products in upcoming launches and determine the most important details for product pages
• Attend all merchandising reviews
• Edit existing BirchboxMan product pages to be in line with current style guide tone and voice
• Write all month BAU Birchbox and BirchboxMan copy
• Write 2-4 articles every month
• Brainstorm fresh ideas, conceptualize the format of articles, interview experts, work alongside merch in product selection, and handle any necessary edits
• Research search volume and incorporate SEO best practices in order to increase organic search ranking
• Write all BirchboxMan digital promotional assets (e.g. shop+sub+acquisition emails, skylines, LOH skylines, campaigns, landing pages, partnerships, trims, in-app, push notifications, inserts)
• Write all unisex digital campaigns that deliver to both grooming and beauty audiences
• Write all low- to mid-level Birchbox digital campaigns
• Draft all Birchbox and BirchboxMan GWPs
• Work closely with CRM team to develop email best practices
• Write and finalize overall BirchboxMan brand messaging, monthly product card content ,and monthly experience assets
• Pitch and brainstorm ideas (monthly product card content and kit names, product card letter, etc.) during weekly and monthly brainstorm meetings
• Ideate, write, and finalize all monthly themes and monthly product cards
• Respond to all last-minute/urgent BirchboxMan copy requests made by cross-teams
• Write copy for all BirchboxMan paid social and display advertising
• Develop copy that messages the brand’s value proposition and incorporates the BirchboxMan voice to drive acquisition and shop sales
• Liaise with the performance marketing team to optimize and iterate on top performing copy
• Develop copy for all BirchboxMan partner initiatives
• Write and edit copy for BirchboxMan partner-branded landing pages, email, paid social, and organic social
• Research and develop editorial content as needed per partner requests
• Write and edit all BirchboxMan organic social media copy for Instagram, Facebook, and twitter
• Provide monthly insights on best performing copy and best practices
• Contribute to general Birchbox and BirchboxMan copy brainstorming and concepting campaigns.

Requirements:

• Must be able to come in to our Nomad offices
• 3-4+ years professional experience in grooming and/or beauty marketing
• Strong and efficient writing, editing, research, and copy editing skills
• Ability to brainstorm and come up with fresh ideas, sometimes on the fly
• Interest in grooming/beauty and ideas on how we can come up with new ways to speak to the customer where grooming/beauty is not a major priority, but wants to discover new products
• Passion for the role that copy and content can play in overall marketing strategy
• Should be a detail-oriented self-starter who knows how to prioritize and multitask