Copywriter, Email Marketing

| Greater NYC Area | Remote
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Better is redefining homeownership and making it simpler, faster—and most importantly—more accessible for everyone. We leverage creative technology and innovation to make the homebuying journey more approachable and understandable. Here are some interesting facts to help you get to know Better:

  • Right now we’re funding over $3 billion in home loans per month
  • We’ve funded over $14 billion in loans and $3.5 billion in insurance
  • We ranked #1 in the U.S. on LinkedIn's Top Startups 2020
  • We ranked #11 on Fortune’s Best Places to Work in Financial Services 2020
  • Our Founder and CEO was named in Comparably's Top 25 CEOs for Diversity
  • We were listed to Forbes’ FinTech 50 2020
  • And #15 on the 2020 CNBC Disruptor 50 
  • We’ve secured over $254 million from our investors to date 

Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we do. We are committed to fostering diversity, multiculturalism, and inclusion.  We encourage individual potential rather than years of experience. We see the value in each person’s perspective, and recognize their talents, regardless of what the market says. We believe it’s important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach. 

As an Email Marketing Copywriter, you’ll communicate directly with homebuyers and homeowners at key decision-making moments. Working directly with the Email Marketing Team, you’ll develop email copy that conveys the unique value of Better’s offering, keeps applicants informed throughout the home loan process, and drives action at every milestone. As a front-line representative of Better’s brand, you’ll help to ensure that our messaging is consistent, clear, and accurate across all of our email communications. You’ll be an advocate for the customer, adopting an empathic approach to marketing creative that exemplifies Better’s commitment to making homeownership simple, fair and accessible for all. 

*This role is open to be hired Remotely*

Your responsibilities will include:  

  • Developing messaging strategy and writing copy for email marketing campaigns 
  • Understanding the homebuyer’s mindset at key moments in their journey and crafting copy that speaks to their particular needs 
  • Partnering with the Email Ops Team to understand engagement metrics and optimize our email creative 
  • Collaborating with the Product Marketing Team to craft targeted messaging based on on audience segments and user behavior 
  • Working with our legal team to produce language that meets compliance requirements while confidently conveying Better’s value to the customer 


About you:

  • You’re a data-driven creative with 3 or more years of email marketing experience. 
  • You love to demystify complex concepts and create “a-ha” moments. 
  • You have a deep understanding of grammar and syntax, but you’re not afraid to break the rules to get your point across.  
  • You have empathy for your reader, and you understand how to drive action with words. 
  • You know your own speed, and you can manage expectations accordingly. 
  • You want to work with a team of fun, down to earth folks who take their work seriously, and themselves not so much. 

#LI-Remote

The Better mission is rooted in values that drive us.

  • We do what’s in the best interest of the consumer, not ourselves
  • We have growth mindsets, not fixed ones
  • We believe that success lies in execution, not credentials
  • We act like owners, not just employees
  • We work to find answers on our own, not wait for them to be given to us 
  • We optimize for mission, not ego

Our mission speaks for itself—we continue to outpace the industry at every turn. We’ve joined forces in partnership with Ally Bank, and our backers have helped build some of the most transformative tech and finance companies in history. Kleiner Perkins, Goldman Sachs, American Express, Citigroup, Activant Capital, Ally Bank, and others have invested in our vision for what homeownership can be.

Better Benefits & Compensation

Our total rewards package consists of base salary, equity, benefits, and opportunity for yearly cash bonus. Some of our benefits include:

  • Comprehensive healthcare, retirement, and voluntary benefits. Think medical, dental, vision, savings accounts, 401k, and more.
  • Personalized care and tools for realizing your mental health and wellness goals
  • Robust wellbeing offerings that allow you  unlimited access to virtual fitness, meditation, yoga, cooking classes, homeschooling preparedness, physical therapy, and more.
  • Unlimited time off (with manager approval)
  • 12 weeks of paid parental leave after 90 days of employment, and 20 weeks after 24 months of service.
  • Inclusive fertility benefits for you or your eligible dependents, regardless of participation in a Better medical plan.

Better is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to [email protected]. All employment decisions at Better are based on a person’s merit, business needs, and role requirements.

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Location

Located in the heart of the financial district in NYC in the World Trade Center

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