HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

We’re looking for a sharp and talented Copywriter to join our Creative team, with a focus on the Wisdom Panel brand. In this role, you’ll serve as our lead writer on Wisdom, crafting words that inspire action across our digital channels. Though you’ll sit on the Creative team, you’ll regularly collaborate with Product and UX Designers, scientific experts, and other functional leads. You will also write copy for a defined selection of our other (awesome) Kinship portfolio brands.

Are you an advocate for clear, concise, and compelling copy (and the Oxford comma)? Do you think big picture, yet sweat the details? Are you always intentional about word choice and write with your audience in mind?

If so, you might be the writer we’re looking for.

Qualifications:

• 5+ years of experience writing copy across a range of brands and media, including direct-to-consumer
• Proven ability to distill complex ideas into digestible, conversational copy
• Experience crafting copy aligned to business goals, such as conversion optimization
• Understanding of digital marketing landscape and nuances of various platforms and channels
• Knowledge of grammar rules (and when to break them)
• Experience writing short- and long-form copy in a variety of voices and tones
• Talent for writing “on-voice” and “on-message” copy for a range of brands
• Confident yet humble, taking critical feedback with grace
• Familiar with SEO best practices and how to write copy that accommodates search engines, as well as humans

Responsibilities:

• Write high-impact copy for a range of digital experiences—including website, app, emails, landing pages, ads, and social
• Strategically use language to increase brand affinity, engagement, and conversions
• Serve as the lead brand storyteller for Wisdom Panel
• Work with subject matter experts to humanize highly technical or scientific content
• Apply and build upon brand voice, tone, and style
• Proofread copy (your own and that of others) for clarity, grammar, and spelling
• Measure and report on the performance of your copy

THE PRO WE’RE LOOKING FOR

As Kinship people, we have three pillars that set out how we aim to be—in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. 

LEADERSHIP COMPETENCIES:

• You Have Courage: a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
• You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
• You Value Difference: a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work

How to knock it out of the dog park:

• Experience writing microcopy for digital products and scripts for videos
• Critical thinker, problem-solver, and master collaborator
• Agency experience
• Degree in Marketing, Journalism, Communications, or relevant field
• Passion for improving the lives of pets and their people