Director, Content Marketing

| Greater NYC Area

isn’t your usual company. Our work is powered by the premise that every person at is unique, possessing a distinct set of skills, personality, and passions. We embrace our collective talents to tackle technical challenges, refine our successfully disruptive business ideas, and co-create one of the most human and inspiring work cultures out there. We are a team of collaborators who value and reward shared success over individual heroics.

We’re looking for a Director of Content Marketing to lead content marketing strategy and execution. The ideal candidate will bring expertise in all things content and channel optimization to our marketing team. You will understand our business goals and our users’ needs, then help us define a strategy that brings the two together. You will create excellent content our targets and prospects actually want, share that content with the appropriate parties and channels, and measure the results. 

You are in the driver’s seat, and will collaborate closely with marketing, sales and sales ops to understand our buyers, their journeys, and the content that will drive satisfaction and sales. An exceptional track record in B2B communications, content marketing, and PR are essential. Energy, enthusiasm, and readiness to take the bull by the horns also required.

What you will do:

  • Collaborate across teams to define an effective content marketing strategy and editorial plan that drives sales and customer retention at reasonable cost
  • Create excellent, well-written marketing content to support sales and branding goals, and localize that content by market as necessary
  • Define workflows and project manage the creation of additional content and ensure that content meets high brand and editorial standards
  • Own distribution plan and execution - including identifying the right channels and communication cadences
  • Work with marketing manager to utilize marketing and sales automation platforms to full potential
  • Manage all distribution channels including social media, email campaigns, PR outreach
  • Maintain editorial governance so content is consistent with our brand voice, style and tone, optimized for search and user experience across all channels, touch points and devices
  • Manage vendors, freelancers and/or agencies as necessary to support content creation and distribution
  • Conduct periodic competitive audits
  • Articulate the business goal behind each piece of content or campaign created
  • Create and deliver executive presentations on content marketing programs, and results

About you:

  • 10+ years in content creation, content marketing, or related 
  • Brand, sales, and journalist mindset: you can create the content our audiences are looking for and optimize their paths to conversion
  • Extensive b2b marketing content creation experience with proven results - SaaS experience a plus
  • Superb communicator - excellent copywriter, able to communicate complex information in a compelling, simple way using your audience’s words
  • Strong design talent - skilled at using information hierarchy, imagery and design to clearly communicate a message
  • Global experience - know what steps to take to localize materials for a global brand
  • Experienced in working with sales teams - able to define buyer journeys/empathy maps, and develop content plans based on those journeys and our organizational goals
  • Data-driven - experienced at designing measurement practices, reporting on content marketing performance, and using performance metrics to optimize strategies
  • Familiar with automation - understanding of marketing and sales automation tools like SalesForce and Pardot
  • SEO versed - strong understanding of SEO, necessary content categorization and structure
  • Social-media guru: versed in best practices of primary social media channels + email 
  • Resourceful - able to source agencies, vendors, freelancers, designers as needed to support content creation
  • Collaborative - able to work extremely well with others to establish and create goals
  • Driven, self-starter - excited by start-ups and growth stage environments, passionate about wrestling things to the ground, and not happy waiting for someone to tell you exactly what to do
  • Cross-channel storyteller - Able to tell stories using words, images, or audio. Know when to use which type.

Requirements

  • BA/BS or equivalent working experience
  • Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, Google Docs.)
  • Fluency in web analytics tools (Google Analytics), CRM (Wordpress), social media (LinkedIn, Instagram, Facebook, Twitter) marketing applications (Pardot, Hootsuite), Google enterprise
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

 About Us:

is the data science company for the world’s leading online commerce and travel brands. Our Predictive Intelligence Platform uses patented technology to predict user behavior in real-time and identify the future value of every user. Over 450 innovative brands from more than 40 countries trust Intent’s real-time predictions to deliver personalized user experiences that maximize utility and ROI.

Our team is over 100 people and our offices span globally. We’re headquartered in NYC with locations in London, Kuala Lumpur, and Sao Paulo.

Every day, we’re inspired by two pursuits. First, we’re building novel products that are upending e-commerce. Second, we’re building the company we’ve always wanted to work for — one that’s open, human and collaborative, where very smart people come together to share ideas and get things done. We’re included on Built in NYC's Best Places to Work list and have been on Crain’s 100 Best Places to Work in NYC list for seven years running.

Love Your Job:

Our employees enjoy coming to work, and we let them know they're valued.

Our vibrant team accomplishes a lot every day, but we insist upon work/life balance so things never become stale. We don’t take ourselves too seriously, but we take our work very seriously.

We believe that in order for our employees to perform their best, they need access to strategic decisions, and so our flat structure and open communication invite innovation from all levels — ideas flow freely.

We offer competitive compensation, stock options, and great perks & benefits, including:

  • Flexible paid time off
  • A generous parental leave policy
  • A beautiful, dog-friendly office in SoHo with drinks and snacks
  • An open environment with lots of natural light
  • Annual $2,000 learning budget and Citi Bike membership
  • Access to Fond, our employee perks program featuring deals and discounts on hundreds of products and services
  • Access to Sherpaa, a telehealth service with 24/7 support
  • Company-wide social events, and more!

So what are you waiting for? Apply with your resume in just a few clicks!

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Location

75 Varick Street, New York, NY 10013

What are <intent> Perks + Benefits

<intent> Benefits Overview

*Unlimited Vacation - Yup, that's right. UNLIMITED. There’s no cap on the amount of leave you can take, but we suggest you take at least three-weeks per year.

*Learning Budget - Always. Be. Learning. We’ll reimburse you up to $2,000 towards the cost of any courses, seminars, or books you need.

*A beautiful, dog-friendly office in SoHo with plenty of natural light

*Company sponsored social events and a kitchen fully stocked with drinks and snacks

*Citi Bike Membership - You’ll never forget how to ride a bike! Sign up for an annual Citi Bike membership as another resource to get around the city.

*Fond - A perks and discount program for all Intent Media employees. Never buy full-price movie tickets again!

*Sherpaa - Message, talk, or video chat with one of Sherpaa's doctors anytime from anywhere. It’s a game-changer.

*Stock Options - We want all of our employees to feel like a part of the company, so we literally give you a part of the company.

*Medical, Dental, Vision, Life and AD&D Insurance

*16 weeks of paid parental leave for the primary caregiver and an onsite New Mother's room

*401(k) Retirement Plan - We partner with TransAmerica Retirement Solutions to provide a 401(k) plan that allows you to save for your future.

*Employee Assistance Program - Our EAP is available to you and your loved ones at all times for any work- or personal-related issues that may come up in your life.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Intent's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions up to $2,650 for 2018 (increasing to $2,700 in 2019).
Disability Insurance
Intent offers supplemental options for both short-term and long-term disability.
Dental Benefits
Intent's dental plan options cover 80% of the plan cost for both employees and their dependents.
Vision Benefits
Intent's vision plan options cover 80% of the plan cost for both employees and their dependents.
Health Insurance Benefits
Intent's health insurance plan options cover 80% of the plan cost for both employees and their dependents.
Life Insurance
Pet Insurance
Intent Media loves dogs but we want all of our employee's pets to receive the care they need. We offer discounted pet insurance through our company-sponsored perks/benefit provider.
Wellness Programs
Intent Media's health & wellness programs include onsite yoga classes, a running club, healthy snack options, discounted gym memberships, and various company-wide initiatives.
Retirement & Stock Options Benefits
401(K)
Company Equity
Intent wants all of its employees to feel like they are a part of the company, so we literally give them a part of the company via stock options.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Intent's dependent care FSA helps employees cover out-of-pocket childcare expenses with pre-tax contributions up to $5,000.
Generous Parental Leave
Intent offers up to 16 weeks of paid leave for the primary caregiver and four weeks of paid leave for the non-primary caregiver after 12 months of employment.
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Family Medical Leave
Intent offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Intent Media's unlimited paid vacation policy allows employees to take the time they need. In fact, we encourage a 3 week minimum.
Generous PTO
Paid Volunteer Time
Paid Holidays
Intent Media offers all employees paid time off to observe all federal holidays.
Paid Sick Days
Intent offers paid sick days of up to two weeks per year for all full-time employees.
Perks & Discounts
Beer on Tap
Casual Dress
Intent Media's casual dress code encourages our employees to come to work comfortable as their best selves.
Commuter Benefits
Intent offers pre-tax commuter benefits for all employees, as well as a free bike sharing (Citi Bike) membership for all full-time employees.
Company Outings
Intent has quarterly paid team outings, as well as company-wide annual holiday parties and other events for all employees and a guest.
Game Room
Intent employees get plenty of use out of our video game systems, ping pong, and foosball tables.
Stocked Kitchen
Intent has a fully stocked kitchen with the best unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle.
Some Meals Provided
Intent provides daily breakfast and occasional catered lunches.
Happy Hours
Intent Media provides weekly paid happy hours at local establishments.
Pet Friendly
Not only can Intent employees bring their dogs to work, but we also offer discounted pet insurance for your furry friend.
Recreational Clubs
Relocation Assistance
Intent offers relocation assistance, including home finding, temporary housing, moving costs and travel expenses reimbursement.
Fitness Subsidies
Intent offers discounted gym memberships and fitness classes through our company-sponsored perks/benefits provider.
Professional Development Benefits
Job Training & Conferences
Intent offers a wide range of training programs to all employees, including sales, management and leadership development, as well as a $2,000 annual learning budget.
Diversity Program
Intent Media is committed to creating a diverse and inclusive workplace through cultural awareness and the encouragement of on-going dialogues with employees and senior leadership.
Customized development tracks

Additional Perks + Benefits

Our employees are encouraged to bring their full selves to work and we let them know they're valued.

Our vibrant team accomplishes a lot every day, but we insist upon work/life balance so things never become stale. We don’t take ourselves too seriously, but we take our work very seriously. We believe that in order for our employees to perform their best, they need access to strategic decisions, and so our flat structure and open communication invite innovation from all levels — ideas flow freely.

We offer competitive compensation, stock options, and great perks & benefits, including:

-Unlimited vacation
-A generous parental leave policy
-A beautiful, dog-friendly office in SoHo with drinks and snacks
-An open environment with lots of natural light and roof deck access
-Annual $2,000 learning budget and Citi Bike membership
-Access to Fond, our employee perks program featuring deals and discounts on hundreds of products and services
-Access to Sherpaa, a telehealth service with 24/7
-Weekly in-office yoga classes
- Company-wide social events, and more!

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