Director of Website Strategy and Development

| Greater NYC Area
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Director of Website Strategy and Development
at DailyPay, New York, NY

We’re looking for a highly talented and motivated individual to join our marketing team in New York as a Director, Website Strategy and Development.  

DailyPay

DailyPay was created with the fundamental belief that no one should have to wait for payday to access their hard earned money. We’re creating the world's next financial system by rewriting the invisible rules of money, and giving employees access to their earned wages, every day. Work today? Get paid today. To learn more about the DailyPay story, check out our website: https://www.dailypay.com/about-us/

About the Role

Strategy and development efforts on the website team at DailyPay are aimed at inspiring engagement, leading prospects through journeys to partnership, driving new user enrollment, increasing conversions and leads, increasing retention and activation, and elevating the brand.  We are a B2B2C company and leverage an effective B2B2C website. The ideal candidate for this position will have a strong strategy ethos and a thirst to build compelling website experiences, landing pages, and interactive treatments that inspire new prospects and users to try DailyPay.  

They should be motivated by developing digital experiences that communicate DailyPay's key value propositions in ways that effectively drive business results, and are very comfortable presenting strategies directly to stakeholders on and around the executive, marketing and website teams. They enjoy managing the quality of all strategy and design deliverables to ensure they meet DailyPay’s high strategic and creative standards as well as best-in-class UX and UI, and possess a collaborative and easy going work ethic with the ability to give and take feedback and constructive criticism gracefully.  They are naturally curious and passionate about the brand and storytelling journey and desire to work within a team to deliver an amazing product.  This person should have a self-starter mentality with strong strategy and leadership skills.

You’ll lead the team and oversee planning and execution of Website Strategy, (research, persona and journey mapping, roadmap), UX/UI, design, development, QA and testing. You’ll create well-crafted user experiences that introduce new prospects and users to our brand and drive conversion and engagement: B2B, B2C and our employer brand - Against all our audiences/personas. 

Candidate Profile

  • You value the beauty of a well-crafted user experience and enjoy pouring over website analytics to measure and improve performance.
  • You’ve successfully driven website strategy and roadmaps.
  • You’ve successfully driven B2B demand gen and leads through Hubspot.
  • You have the technical skills to manage a team of managers, designers and developers and love to get your hands dirty.

What You’ll Do

  • Be the champion for the website within the organization across all stakeholders and audiences
  • Set strategic direction and manage operations for dailypay.com and other digital properties 
  • Facilitate website integrations between various business applications like our app and career sites.
  • Project manage the website road map and major initiatives.
  • Lead and mentor direct reports, including manager, designers and developers
  • Drive the strategy, journeys, roadmap and execution to optimize the conversion rate.
  • Define, measure and report out key website metrics to stakeholders on a regular cadence.
  • Define hypothesis-driven website tests and regularly report out on results
  • Create amazing user-based web experiences that engage customers
  • Ensure website load speed and uptime, and quickly resolve technical issues
  • Ensure tracking process is in place to monitor success metrics and progress

Skills and Experience You’ll Bring

  • 10+ years of website experience, including strategy, development, research, testing, journey development, conversion optimization, website accessibility and mobile technology.
  • Familiarity with WordPress Development prefered.
  • Experience leading a team and working within a cross-functional organization.
  • Excellent written and verbal communication skills, including the ability to convey complex ideas clearly, and to communicate with both technical and non-technical audiences, is essential.
  • Familiarity with HTML, CSS, PHP, and JavaScript
  • Bachelor’s degree in a related field desired.

A linked portfolio in the resume is required.

What We Offer:

  • Competitive compensation
  • Exceptional health, vision, and dental care
  • Snacks and a daily stipend for lunch
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited books from Amazon
  • Unlimited PTO
  • 401K 

DailyPay is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.


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Location

We are in the heart of the financial district, with great spots to eat, grab a coffee or enjoy a happy hour.

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