Editorial Strategist
At Teachable we empower creators and entrepreneurs to transform their knowledge and experience into online courses. We’ve got a lot to share with our creators in the coming years and we need a best-in-class writer to help us tell our story.
We know that compelling writing is an art; the person with the right mix of wordsmith, grammarian, editor, and strategist is hard to find but we’re confident you’re out there. In this full-time role you’ll do all the above as well as help us craft our voice and grow our clout. You’ll work to ensure that our brand voice and message resonates with entrepreneurs looking to grow their businesses with us.
If you’re obsessed with writing and creating meaningful, customer-focused content you belong on our team.
You and Your Background
- 3-5 years experience in editorial, digital editorial, and/or content strategy
- The ability to manage a growing digital publication
- Proven ability to increase traffic and maintain an editorial calendar
- Experience managing a large team of freelancers
- The ability to edit yourself and others with a sharp eye for cutting fluff but a generous attitude in delivering feedback
- The ability to think ahead and anticipate the type of content we should be creating to stay ahead of the pack—not just this week but next month, next quarter, and beyond
- Experience collaborating with team members to create engaging content packages that drive traffic and buzz
- At least 3 years experience working with SEO; you should be able to perform basic checks to make sure an article is optimized for search. You should also be able to report on monthly traffic and trends
- Expert level at working in a CMS environment
- You have an eye for detail and a knack for knowing what type of content is needed to enhance any marketing or brand effort
- You’ve got a track record of digging deep and really getting to know your audience so you can deliver the content they really want
What You’ll Do
- Own our growing company blog and work with the Head of Brand and Content to develop it into a fully-fledged digital publication that drives meaningful organic traffic and conversion
- Retention and Engagement: Create series, features, and content packages so good our audience comes back week after week
- Hire and manage a large team of freelancers
- Lead the content development process from brief/brainstorm to execution, collaborating with stakeholders across the team, and shepherding content through an approval process that may include multiple stakeholders.
- Juggle top editing freelancer work and writing internal features on daily basis
- Collaborate with the other members of the Brand and Content team to amplify their efforts with stellar content (and write incredible content for them to promote in return)
- Write product-related features, test courses, downloadable PDFs, and other written content that supports marketing efforts
- Plan and maintain an editorial calendar that delivers engaging, high value content on a consistent basis
- Write video scripts for various brand and content projects
- Manage and maintain our blog site structure and tagging system
- Write one or more weekly newsletters
- Optimize current and past content for SEO and report monthly on traffic
- Craft pitch decks and work with our head of partnerships to produce innovative branded content campaigns for partner brands and influencers
Teachable is an instructor-focused online course platform that lets course creators build and sell courses on any topic, from iOS development to watercolor painting to card tricks. Our hundreds of thousands of instructors have earned more than $500M to date, and we've raised $12.5m+ from a group of top venture investors. We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent in NYC.
At Teachable, you will have the freedom to do your job and be an integral member of our tight-knit team, and you can do it all in our beautiful office in NoMad with great benefits and perks. You’ll also get access to an ever-growing base of online educators, and your work will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.
Benefits:
Comprehensive health benefits with options covering up to 100% of monthly premiums
Discretionary vacation & time off with a company average of 24 days a year
Parental leave, 16 weeks, fully paid after 3 months of service
401(k) with match after 3 months of service
Supplemental student loan repayment assistance or a professional education stipend
Conference budget
Dependent Care FSA
Your own standing desk or other personalized workspace
Gym + wellness matching stipend
Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. If you're on the fence about applying, please do! Additionally, Teachable is an equal opportunity employer. This means we are committed to a fair and consistent interview process, and to constantly working to ensure an inclusive work environment.
Finally, please tell us in your application if you require an accommodation to apply for a job or to perform your job. We'd do this anyway, but federal law requires us to provide reasonable accommodation to qualified individuals with disabilities.