Manager, Content Strategy

| Greater NYC Area
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About The Opportunity

Grubhub is dedicated to connecting hungry diners with our wide network of restaurants across the country. Our innovative technology, easy-to-use platforms and streamlined delivery capabilities make us an industry leader today, and in the future of online food ordering. 

 

We strive to create a workplace that reflects the diversity of our customers and the communities we serve. When you join our team, you become part of a community that works together to innovate, solve problems, take risks, grow, work hard and have a ton of fun in the process!

 

Why Work For Us?

We have a fast-paced environment and that is what our teams thrive on. Grubhub believes in empowering people and offering opportunities for development, as well as professional growth.  We value strong, positive relationships in all areas: with each other, our customers and our greater community.  Want to be a part of a team of diverse collaborators in an authentically fun culture?  If so, we want to talk to you - and hear what’s your favorite restaurant for food delivery!

 

The Manager, Content Strategy will work with the Director of Social and Content Marketing to develop the vision, cadence, and depth of our content offerings across Diner, Restaurant and Driver, overseeing every step of the comms process from ideation and creation to distribution and conversion. Working closely with various stakeholders including brand marketing, B2B marketing, growth marketing corporate communications, the Manager, Content Strategy will be tasked with the overall quality and efficacy of content across paid and owned channels: social media, online video, CRM, blog, video, sponsored content. Success will be measured through increased brand preference, engagement, driving leads, with the ultimate goal of driving higher conversion across diner, restaurants and drivers. This role is critical in building our organic audience while working closely with paid media to ensure content is driving growth. The ideal candidate is a lifelong storyteller with excellent editorial instincts, possesses a creative knack for leveraging the specific vernacular of digital media to tell stories, is perennially curious about users’ changing and fragmented content consumption habits, and is comfortable operating in a large organization.

Some Challenges You’ll Tackle

  • Craft compelling content that communicates the overall Grubhub and Seamless brand story effectively, with an emotional pull, credibility of messaging, and level of sophistication.
  • Lead editorial team or partners to create written and visual content that can be featured both externally and internally and drives awareness and business performance.
  • Help set and report on OKRs/Objectives and Key Results for content distributed through related properties.
  • Conceptualize and socialize a strategy for achieving these OKRs, thinking of new strategic channels to test and then distill that strategy into action by building a daily, weekly and monthly comms calendar.
  • Align content strategy with brand messaging + business strategy, looking for ways to increase revenue and capture greater leads.
  • Work with paid team to ensure the effective, efficient distribution of content, and to gather learnings from campaign successes and failures.
  • Benchmark our offerings against competitors as well unrelated but innovative digital content publishers to gather learnings and inform strategic decision making.
  • Manage a network of vendors including individual contributors and agency resources.

You Should Have

  • 6-8 years experience within a content marketing role working on both B2C and B2B brands is a must
  • At least 1 year of people management experience
  • Bachelor's degree required in related field
  • A thought leader with proven success in developing and activating unique campaigns that have generated ROI
  • Strong understanding of the social and digital landscape
  • Proven experience in CRM
  • Experience with WordPress and Google Analytics 
  • Basic understanding of SEO and keywords strategies
  • Ability to manage large amounts of content and data while ensuring its accuracy across branded websites, databases, and reports
  • Excellent grammar and written communication skills with an ability to adapt to various audiences
  • Must be proactive in finding innovative solutions to problems
  • Willingness to learn via independent research, i.e. online tutorials, forums, blog posts, etc.
  • Experience creating content for the web and growing a social audience
  • Ability to analyze and present content and social performance data 
  • Manage a network of vendors including individual contributors and agency resources.

And Of Course, Perks!

  • Flexible PTO. Grubhub employees are provided a generous amount of time to recharge their batteries. 
  • Health and Wellness. We provide programs that support your overall well-being such as generous medical benefits, employee network groups, company-wide fitness challenges, and a comfortable and casual workplace! We also support our parents by offering 8 weeks of paid parent bonding time, a 4-week returnship program, and 6-8 weeks paid medical leave.
  • Learning and Career Growth. Your personal and professional development is a priority at Grubhub. From day one, we empower you to lead and be an active participant in your career growth.  We provide continuous learning opportunities, training, and coaching and mentorship programs.  
  • MealPerks. Who’s ready for some lunch? We provide our employees with a weekly Grubhub credit  to enjoy and support local restaurants. We also offer company-wide meals several times a year to bring our Grubhub family together.
  • Fun. Every Grubhub office has an employee-led Culture Crew that connects people through fun, meaningful events and initiatives. Some of our popular past events include: Wing-eating contests, Grubtoberfest, 5k Runs, Bring Your Child to Work Day, regular happy hours, and more!
  • Social Impact. We believe in the importance of serving the communities that support our business. In addition, employees are given paid time off each year to support the causes that are important to them. 

 

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Technology we use

  • Engineering
    • JavaLanguages
    • PythonLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks

Location

5 Bryant Park, 1065 6th Ave, New York, NY 10018

What are Grubhub Perks + Benefits

Grubhub Benefits Overview

Health and Wellness: We provide programs that support your overall well-being such as generous medical benefits, employee network groups, company-wide fitness challenges, a comfortable and casual workplace! We also support our parents by offering 8 weeks of paid parent bonding time, a 4 week returnship program, and 6-8 weeks paid medical leave.

Learning and Career Growth: Your personal and professional development is a priority at Grubhub. From your very first day here, you are empowered to lead and be an active participant in your career growth. We provide continuous learning opportunities, trainings, as well as coaching and mentorship programs.

PTO. It’s true, Grubhub employees are provided a generous amount of time to recharge their batteries.

MealPerks: We never let our people go hungry! We provide our employees with weekly credit to use on Grubhub, and offer company-wide meals several times a year to bring our Grubhub family together.

Fun: Every Grubhub office has an employee-led Culture Crew that connects people through fun, meaningful initiatives across our offices. Some of our popular past events include: Wing-eating contests, Grubtoberfest, 5k Runs, Bring Your Child to Work Day, regular happy hours, and more!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within
Time allotted for learning
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