Manager/Sr. Manager Paid Social
CLEAR makes life easier and more secure by using biometrics – your fingerprints, eyes and face – to confirm that you are you, and keep you moving. Imagine a world where you can do virtually everything you need to – breeze through the airport, buy a beer at the game, check-in at the doctor’s office, access your office building, and more – without ever pulling out your wallet or phone. Now in 45+ airports and other venues nationwide, you are your ID, credit card, ticket, reservation and more with CLEAR.
We’re defining and leading an entirely new industry, moving quickly with data-informed decisions, obsessing over our customers, and investing in great people to lead the way. Recently named on CNBC’s Disruptor 50 List and winner of the SXSW Interactive Innovation Award, we’re working tirelessly to create frictionless customer experiences for our 3+ million members across the country.
What You Will Do:
- Lead strategy development and execution for Paid Social
- Manage optimization for efficiency and scale of direct response campaigns across paid social channels (Facebook/Instagram)
- Build continuous pipeline of A/B tests and greater measurement opportunities
- Assess opportunities for audience, creative, and channel expansion
- Liaise with internal copy and design teams to test and iterate on high-performing social creative
- Collaborate with Web Development team to build landing pages that optimize the post-click experience
- Provide marketing support for all new airport and vertical launches
Who You Are:
- Have 4+ years of experience planning and executing Paid Social campaigns
- Have a deep-rooted knowledge of Facebook PE platform, Ads Manager, and Audience and Measurement tools
- Have experience optimizing performance campaigns, and familiar with bid structures for efficiency and scale
- Have experience managing multi-functional in-house teams
- Are familiar with growth KPIs and ROI-focused strategies
- Have excellent communication skills - can act as key liaison with external partners and internal stakeholders
- Are highly analytical, able to work through complex data sets and deliver a clear and concise output