About Us:

Cityblock Health is the first tech-driven provider for communities with complex needs—bringing better care to where it’s needed most, block by block. Founded in 2017 on the premise that “health is local” and based in Brooklyn, we are backed by Alphabet’s Sidewalk Labs along with some of the top healthcare investors in the country.

Our mission is to improve the health of underserved communities. Importantly, our solutions are designed specifically for Medicaid and lower-income Medicare beneficiaries, and we meet our members where they are, bringing care into the home and neighborhoods through our community-based care teams and Virtual Care offerings.

In close collaboration with community-based organizations, local providers, and leading health plans, we are reorganizing the health system to focus on what matters to our members. Equipped with world-class, custom care delivery technology, we deliver personalized primary care, behavioral health, and social services to deliver a radically better experience of care for every member and community we serve.

Over the next year, we’ll grow quickly to bring better care to many more members and their communities. To do this, we need people who, like us, believe that everyone should have good care for what matters to them, in their community. 

Our work is grounded in a belief in the power of a diverse community. To close gaps in care and advance equity in the communities we serve, we have to start with making our own team diverse and inclusive. Our ways of working are characterized by creativity, collaboration, and mutual learning that comes from bringing together a community from diverse backgrounds and perspectives. We strive to ensure that every person on the Cityblock team, and every Cityblock member, feels supported and included as a part of our community.

Our Values:

• Aim for Understanding
• Be All In
• Bring Your Whole Self
• Lean Into Discomfort
• Put Members First

About the Role:

Cityblock is looking for a conceptual thinker with demonstrated experience writing consumer-facing messaging to serve as a senior copywriter.

The senior copywriter will write and edit original content for marketing activities and member communication programs across all channels, including websites, blogs, articles, emails, text messages, and print pieces. 

As our senior copywriter, you will support the Brand team through conceptual ideation and copy development. Together with the creative director, designers, head of consumer product, head of engagement, and other stakeholders, you’ll produce copy for a variety of media including print, digital, video, social, and web. 

The target audiences range from healthcare professionals to community based organizations to Medicaid and Medicare beneficiaries.

Requirements for the Role:

• At least 5 years writing for a variety of mediums including scripts, web, social, direct mail, email, and SMS
• Deep DTC experience, preferably for low-income populations
• An eye for personality, style, detail and accuracy
• A proven track record of collaborative teamwork and excellent communication and organizational skills
• Capable of both writing original content and editing the work of others
• Ability to clearly communicate and present ideas to stakeholders with a high level of confidence
• Collaborating with our Creative team to achieve final products. 
• Collaborating with our researchers to personally organize and facilitate market-testing and documenting feedback from our members.

How We Define Success:

• In 30 days ....
• Familiarize self with existing member-facing materials and identify outdated content or areas of improvement
• Brainstorm campaign ideas with colleagues
• In 60 days and beyond …. 
• Produce a tone of voice/content standards for the Cityblock Brand 
• Create and implement one national brand campaign 
• Help standardize template materials across markets

Nice to Have, But Not Required:

• Experience working with individuals with mental health and substance use diagnoses
• Multilingual (especially Spanish)

What We’d Like From You:

• A resume and/or LinkedIn profile 
• A short cover letter, please!

Cityblock values diversity as a core tenet of the work we do and the populations we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

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We do not accept unsolicited resumes from outside recruiters/placement agencies. Cityblock will not pay fees associated with resumes presented through unsolicited means.