Senior Copywriter
Noom Inc. is a leader in mobile health coaching. We combine the power of technology with the empathy of real human coaches to deliver successful behavior change. Our direct-to-consumer mobile applications have reached more than 45 million users worldwide-- and counting. We’ve leveraged our behavior change platform to incorporate the CDC’s Diabetes Prevention Program (DPP), and have expanded to programs for diabetes management, pre-hypertension, and hypertension. The Creative and Growth Marketing Teams are at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people to take that initial (and biggest!) step towards living a healthier lifestyle… And this is where you come in!
Noom is looking for a Senior Copywriter to support the Creative and Growth Marketing Teams in bringing the brand to life across the spectrum of digital and traditional platforms.
You will play a critical role in crafting, defining and refining the brand voice of Noom. Working collaboratively with the Creative Team, with support from analysts, engineers, growth leaders, and our co-founders (we’re still a startup!) you will help establish the tone and messaging that will directly and positively impact the growth of our digital product. Through on-brand concepting, writing and editing you will help tell our story across all consumer-facing touchpoints, with an emphasis on thumb-stoppable video ads.
What You'll Be Doing:
- Creating ads that compel millions of people to take the first step in changing their lives for the better. [Seriously, this feels awesome.]
- Working directly with the Creative Director and internal creative team to create compelling ads that drive conversion, sign up, and retention. [Driving revenue also feels awesome]
- Pitching and brainstorming ad/branding ideas that propel the brand into the stratosphere.
- Seeking out new opportunities to expand our reach on new platforms, creating compelling, channel-specific ideas and messages.
- Collaborating with external creative partners to ensure they produce content that, well, we would.
What We're Looking For:
- 4+ years advertising copywriting experience in an agency or in-house, or just someone we would kick ourselves if we didn’t hire.
- Someone who can manage a project start to finish, and manage other people on that project
- A kick-ass writer with an experimental mindset, always looking to learn and iterate and improve on an idea.
- A writer who thrives on the challenge of creating ads that actually deliver performance.
- Someone who takes it personally (in the right way), who wants to figure why something did/didn’t resonate… and go at it again.
- A writer who is super familiar with direct response marketing and/or a subscription-based business models.
- An Idea machine! We are a growing creative department that tests creative at a tremendous rate.
- An awareness of trends in culture, in particular the digital space, and a desire to take risks and experiment with new and unique ways a brand shows up in the world.
- Someone who is self-motivated and able to juggle multiple projects under tight deadlines.
- Strong communication skills and an encouraging, team-focused attitude.
What Makes This Job Amazing:
- You’ll be helping millions of people lead healthier lives every day
- You’ll be a part of Noom's rocketship-- revenue has grown 20x in the last 2 years and our team is growing fast.
- You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, and onsite yoga
- You’ll experience huge learning & professional growth opportunities. Noom believes in supporting your professional and personal growth: we’ll cover the cost of books, courses, conferences… you name it!
- You’ll add to our transparent, high-performing, and close-knit culture