Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Senior Copywriter

Sorry, this job was removed at 11:04 a.m. (EST) on Wednesday, September 9, 2020
Find out who's hiring in Greater NYC Area.
See all Content jobs in Greater NYC Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

THE ROLE

Peloton is on the hunt for a digital campaign thinking Senior Copywriter to concept and execute 360 digital campaigns for our products and services. You will provide creative strategies from concept for messaging ideas and copy that takes the brand and our products to the next level for consumers. This role is ideal for a creative that thinks big-picture and dreams about how to evolve the conversations across multiple digital channels including Instagram, Facebook, Youtube, and web. 

This is a perfect opportunity for a confident and personable Senior Copywriter with 5-6 years of executing advertising creative for a product and software consumer brand whether agency or brand side. This person’s craft should be in copywriting, but should have experience partnering cross-disciplinary teams, ideally with an art director/partner. The ideal candidate has experience across both digital and print mediums but has deeper experiences in the digital landscape having proven examples of large scale integrated 360 marketing campaigns with a focus on video tactics. A perfect fit would be a Creative who has developed mass-scale conceptual campaigns. They will have a passion for iteration and performance creative - pushing campaigns to be as impactful for consumers as possible.

This role reports directly to the Associate Creative Director, Campaigns & Communications. We will look to this role to ensure Peloton Creative is constantly delivering great thinking, attention to detail, and all-around amazing work for the Peloton brand. Day to day responsibilities will range from meeting with brand and marketing teams to understand their needs and requirements to working with creatives to define, execute, and refine a creative vision. This is a hands on role which would require the need for individual creative development from time to time.


RESPONSIBILITIES

  • Constant creative conceptualization and iteration for fully integrated digital campaigns
  • Inspire a team of creatives in developing advertising concepts from the smallest thought to the biggest
  • Work directly with brand, acquisition and retention marketing organizations to understand their needs, and then translate them into direction that the team can successfully execute
  • Help strategize new opportunities and improvements for advertising across various channels from paid social, email, landing pages, and more
  • Continually help to define processes to effectively deliver quality creative in high paced environment
  • Understand and promote contemporary design, leveraging style, function, and motion
  • Evolve advertising communications on an ongoing basis to improve acquisition marketing performance
  • Can lead and shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
  • Present creative to teams in a clear and compelling manner


QUALIFICATIONS

  • 5-6+ years of experience as a Copywriter, 3+ within an agency environment
  • Proven examples of complex digital campaign work from the smallest tactic to the most complex
  • Has lead projects and the creatives working on those projects
  • Has experience presenting ideas and enjoys doing it
  • Has managed stakeholder expectations
  • Organized
  • Great communication skills
  • Likes long bulleted lists
  • Self-motivated and doesn't wait to be told what to do
  • Doesn't take themselves too seriously (we are a casual bunch)
  • Comfortable bringing your point of view into a discussion
  • Never satisfied with the work you produce and are still hungry after years in the industry


ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

See More
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

More Jobs at Peloton

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about PelotonFind similar jobs like this