Senior Editor, Blog

| Greater NYC Area | Hybrid
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Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. We serve millions of organizations in 190 countries—and we’re just getting started. 

The editorial team at Asana fuels global marketing programs, campaigns, and launches by creating content that educates, informs, and delights audiences. We partner with teams across Marketing like product marketing, demand generation, lifecycle marketing, and creative to drive growth and build a brand that customers love.

We’re looking for a Blog Editor to join our growing team. In this role, you’ll help us win the work management category by reimagining the Asana blog and turning it into a powerful brand awareness and engagement tool. You’ll drive the content strategy and day-to-day execution in close collaboration with key partners across the company to tell effective stories, educate readers about work management, and drive web traffic globally. The ideal candidate is someone who loves working with words as much as they enjoy creating content that performs.

What you’ll achieve

  • Own and reimagine the Asana Blog, turning it into a powerful brand awareness and engagement tool that puts the audience first
  • Write and publish compelling content for the corporate blog that supports the wider strategy and meets readers where they are
  • Partner with stakeholders across the company — including product marketing, employer brand, customer marketing, public relations, and SEO — to build and execute a blog roadmap that supports overall marketing and business goals
  • Manage the blog editorial calendar day-to-day ensuring streamlined processes are in place to move work forward efficiently
  • Review and edit content written by others, coaching peers in how to improve their writing
  • Establish and execute a strong promotional strategy to drive engagement with blog post content and raise Asana’s brand awareness
  • Regularly analyze the blog’s performance, circulate learnings to key stakeholders, and refine the roadmap

About you

  • 3-5 years of relevant experience in a journalism or content marketing role
  • Experience growing an audience (e.g., blog, news publisher, social media, newsletter, podcast, community, etc.)
  • Exceptional writing and editing skills, with demonstrated success creating compelling stories that put the audience first
  • Strong collaborator who thrives in fast-paced environments
  • Self-starter with excellent communication and organizational skills who can influence others to achieve shared goals
  • Familiarity working in a CMS (e.g., WordPress) and/or publishing content to the web
  • Familiarity working with Google Analytics or similar

Nice-to-haves:

  • Familiar with SEO best practices and how to implement them 
  • Familiarity with social media and newsletter best practices 
  • Experience managing freelance writers
  • Experience managing budgets, contracts, and invoices
  • Knowledge of AP style

#LI-ST1


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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    • AsanaProject Management

Location

Asana's New York City office is located at 3 World Trade Center in Manhattan's Financial District and includes a seasonal outdoor space. The office is easy to access as it's right by major access hubs.

An Insider's view of Asana

David is a Software Engineer at Asana

What’s the vibe like in the office?

Asana allows me to do my best work by creating a positive, inspiring environment for all employees. Our leadership team cares about mental health and creates a safe space to talk and bring up ideas. This has put me in a good headspace and allowed me to consistently put my best foot forward at work.”
David is a Software Engineer at Asana

David

Software Engineer
Eileen is a Product Marketing Manager at Asana

How do you collaborate with other teams in the company?

Our Areas of Responsibility system distributes ownership across the company & empowers everyone to completely own their areas of work. I have AoRs that apply to my core job responsibilities, but some that go beyond that as well. It’s a great way to collaborate with teams I wouldn’t otherwise work with, and continue to gain new skills and knowledge!
Eileen is a Product Marketing Manager at Asana

Eileen

Product Marketing Manager
Kenan is an Engineering Manager at Asana

How does the company support your career growth?

Building our software gives me a feeling of joy and accomplishment in putting all the pieces together and seeing the seamless final creation. I love that feeling of seeing things come together, but recently I’ve been more and more invested in the process. the opportunity to build that is what lead me to be a product engineer at Asana.
Kenan is an Engineering Manager at Asana

Kenan

Engineering Manager

How do you empower your team to be more creative?

We believe that creativity is borne of autonomy and clear responsibility. We have a company commitment to taking and giving full responsibility. This means we like to be explicit about who owns what and what that entails. This empowers team members to be creative with their solutions because they own the outcomes.

Scott

Site Lead

What’s the vibe like in the office?

The ongoing support from my team and manager has been essential for me working remote and onboarding virtually these past few months. We are constantly checking in on each other, and creating an open environment where we can share ideas and have transparent conversation together.

Greg

Diversity Talent Sourcer

What are Asana Perks + Benefits

Asana Benefits Overview

The work you do at Asana will be challenging, and the pace will be fast. Our benefits programs are designed to ensure that you are energized, focused, and thriving. At Asana, we provide you with comprehensive health benefits, flexible time off, mental health resources, free executive and life coaching and our in-house culinary program, where you can fuel up on healthy, organic snacks and three meals a day, made by our Culinary team.

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We have 5 thriving communities that foster trusted, safe spaces for underrepresented groups and allies: AsanaWomen, Team Rainbow, Blacsana, AsanaPac, and Gradient for Asanas of color.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
We pay 100% of dental benefits premium and 60% for eligible dependents.
Vision insurance
We pay 100% of vision benefits premium and 60% for eligible dependents.
Health insurance
We pay 100% of health benefits premium and 60% for eligible dependents.
Life insurance
We offer basic life and AD&D insurance for beneficiaries at 1x an employee's annual salary, up to $170,000.
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
We provide 16 weeks paid parental leave for parents and caregivers, and global employees on all paths to parenthood have free access to Cleo to support their journey.
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid holidays
We offer 10 paid days to observe major holidays throughout the calendar year.
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Fitness stipend
Asana covers up to $100 per month for health and fitness memberships and classes.
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Virtual coaching services
Apprenticeship programs

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