Social Media Manager

| Greater NYC Area
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OUR STORY

Equinox Media was formed with the aim of developing transformative technologies, media, and experiences that inspire and equip consumers to pursue fitness every day, harnessing the power of Equinox Group’s preeminent brands, talent, and geographic footprint. In March 2020, we debuted Equinox+, a first-of-its kind fitness platform powering two products: the Equinox+ mobile app and the SoulCycle at-home bike. Equinox+ provides access to expert guidance from industry-leading brands across modalities—wherever you are, whenever you’re ready. The world has yet to see a more powerful fitness collective, and this is just the beginning.

Equinox Media is a subsidiary of Equinox Group—a high-growth collective of the world's most influential lifestyle brands that are disruptive leaders in the convergence of fitness, experiences, and community. Equinox Group's ecosystem of brands also includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, Furthermore, PROJECT by Equinox, E by Equinox, PURE Yoga, and Equinox Explore.

Job Description

Equinox Media’s marketing team is seeking creative and strategic Social Media Manager to join our team! In this role, you will be responsible for building and engaging new audiences across our organic social channels, including defining our platform strategy, owning our content calendar and social franchise development, and community management. This role is highly collaborative and will work across the organization and with key partners to drive awareness, adoption and advocacy for the SoulCycle at-home bike and the Equinox+ app.

Responsibilities

  • Own organic social media platform and channel strategy, audience growth and engagement plan, content calendar, and measurement/KPI framework with a focus on Instagram, TikTok, LinkedIn, YouTube, Pinterest, Facebook.
  • Manage end-to-end activity across these platforms, from concept to execution
  • Collaborate across functional areas - including Brand Marketing, Creative, Member Experience - to create best in class content strategies that deeply engage our fans and build brand advocacy
  • Partner closely with our Brand, Content, Talent and Brand Partners to build out social franchises that elevate our differentiators, tell a compelling brand story, and integrate across content calendars
  • Cultivate deep relationships with social platforms to understand and participate in beta and new feature launches, as well as provide thought leadership around Equinox Media’s engagement with potential social platforms and features
  • Identify unique thumb-stopping, brand-building opportunities for content storytelling 
  • Own creative briefing process and implementation for social content initiatives
  • Develop “Superfan” and influencer strategy, and own ongoing engagement with both audiences
  • Own Brand and Social KPIs to drive company strategy and leverage first, second, and third party data to effectively grow and engage our social audiences
  • Lead community management for a brand's social channels, including our overall social community strategy, own the brand's voice and drive conversation with followers

Qualifications:

  • 5+ years in digital marketing and/or social media position at an ecommerce, media, or health and wellness company
  • Direct experience in the following media types: Instagram, Twitter, Instagram, YouTube, Tik Tok
  • A true passion for social media, bringing your own approach with a distinct voice and POV.
  • A strong mastery of the native features and functions across social platforms
  • Exceptional verbal and written communication skills (specifically consumer facing copy for digital channels).
  • Ability to identify and track relevant community KPIs (what's trending, social-first concepts) and work with data and insights teams to pull insights from social behaviors and data.
  • Experience building out and managing social media analytic, tracking and publishing tech stack (e.g. Hootsuite, Sprout, Curalate, SocialFlow, Iconosquare, DashHudson)
  • Strategic and creative mindset, understanding the desired ROI and being able to maximize resources to drive the highest impact
  • Strong organizational and project management skills
  • Strong relationship building with internal and external stakeholders 
  • Self-starter with a desire to join a fast-paced, dynamic start-up environment

Equinox Media is an equal opportunity employer. We celebrate unique points of views & experiences across age, gender identity, race, sexual orientation, physical or mental ability & ethnicity in building the future of our digital business. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. We want to inspire a workplace where individuals embrace their differences and similarities, where we are building products and experiences that inspire and improve people's lives.

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Location

513 West 54th Street , New York, NY 10019

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