UX Content Strategist

| Greater NYC Area | Remote
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Mulberry is disrupting the $50B product insurance industry with consumer-first product protection solutions built for ecommerce. Mulberry’s browser extension allows consumers to get free and affordable protection plans wherever they shop online, and retailers can embed protection offers seamlessly into their shopping experience to increase customer engagement and revenue. We are passionate about helping more consumers shop confidently, protecting their favorite products without the crazy markups and fine print gotchas all too common in the insurance industry. We are headquartered in NYC but have a hybrid office environment with teammates all across the US.

We are hiring the first full-time UX Content Strategist for our product & design team. This position will report to the VP of Product. The ideal candidate has at least 3+ years of experience as a UX Content Strategist in a product-focused organization; strong preference for insurance, fintech, or e-commerce industry experience;  working across website and app experiences; and is a strong communicator who enjoys working cross-functionally to create cohesive experiences. Having experience as a creative copy strategist with an ad agency is a plus. 

 

What You'll Do:

  • Collaborate with design, product, and marketing teams to understand requirements, identify users' content needs, and align on business goals
  • Create content strategy deliverables including (but not limited to) content models, journey maps, content audits, and copy docs
  • Advocate for content discovery and planning, ensuring the right content activities are prioritized and executed on cross-functional teams
  • Serve as a connected point between Product & Marketing and other functions in the company such as Sales, Partnership, Customer Experience to create connected content experiences, including messaging strategy, voice and tone, across the customer journey
  • Develop and communicate content strategy recommendations to project teams, including audit findings, sourcing plans, content types, template requirements, sitemaps and taxonomies, traffic analyses, etc.
  • Test and refine content based on analytics, user feedback, and other performance data; present findings to leadership
  • Present work and effectively communicate methodologies to a broad audience, including peers, cross-functional teams, and executive leadership

 

What We're Seeking:

  • You have 3+ years experience as a content strategist in a product-focused environment. Other related experiences such as creative copy strategist, copywriter, designer, UXA/IA may also be considered, but not preferred 
  • You have an ability to translate complex concepts into content that is clear, concise, and human
  • You have an understanding of user experience and content optimization principles across channels (web, app, email, performance marketing, brand marketing, and social media) and devices, including basic SEO principles
  • You have experience working with content management systems
  • You have strong communication, collaboration, and problem-solving abilities
  • You have familiarity with principles of information architecture and wayfinding
  • You have knowledge of Google Analytics or other analytics platform

Benefits and Perks:

  • Competitive salary 
  • Equity in a rapidly growing Series B funded startup
  • Medical, vision, and dental benefits
  • 401k with company match 
  • Unlimited PTO (minimum 15 days off required)
  • Paid sabbatical after 3 years of tenure
  • 12 weeks paid parental leave
  • Strong, vibrant, and fun culture, with lots of virtual outings!

 

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Location

The Mulberry office sits in Union Square with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.

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