UX Content Strategist

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Mulberry is disrupting a $40B insurance industry by providing omnichannel merchants a seamless plug-and-play platform from which to offer product insurance to their customers. We call NYC home and are founded by a team of executives who are passionate about e-commerce and building efficiencies through a customer-first outlook. Our platform not only drives revenue for brands and retailers, but also improves customer experience and trust in warranty programs. 


We are hiring the first full-time UX Content Strategist for our product & design team. This position will report to the VP of Product. The ideal candidate has at least 3+ years of experience as a UX Content Strategist in a product-focused organization; strong preference for insurance, fintech, or ecommerce industry experience; working across website and app experiences; and is a strong communicator who enjoys working cross-functionally to create cohesive experiences. Having experience as a creative copy strategist with an ad agency is a plus. 


What You'll Do:

- Collaborate with design, product, and marketing teams to understand requirements, identify users' content needs, and align on business goals.

- Create content strategy deliverables including (but not limited to) content models, journey maps, content audits, and copy docs

- Advocate for content discovery and planning, ensuring the right content activities are prioritized and executed on cross-functional teams.

- Serve as a connected point between Product & Marketing and other functions in the company such as Sales, Partnership, Customer Experience to create connected content experiences, including messaging strategy, voice and tone, across the customer journey.

- Develop and communicate content strategy recommendations to project teams, including audit findings, sourcing plans, content types, template requirements, sitemaps and taxonomies, traffic analyses, etc.

- Test and refine content based on analytics, user feedback, and other performance data; present findings to leadership.

- Present work and effectively communicate methodologies to a broad audience, including peers, cross-functional teams, and executive leadership


What We're Seeking:

- You have 3+ years experience as a content strategist in a product-focused environment. Other related experiences such as creative copy strategist, copywriter, designer, UXA/IA may also be considered, but not preferred. 

- You have an ability to translate complex concepts into content that is clear, concise, and human

- You have an understanding of user experience and content optimization principles across channels (web, app, email, performance marketing, brand marketing, and social media) and devices, including basic SEO principles

- You have experience working with content management systems

- You have strong communication, collaboration, and problem-solving abilities

- You have familiarity with principles of information architecture and wayfinding

- You have knowledge of Google Analytics or other analytics platform


Benefits and Perks:

- Competitive Salary 

- Strong, vibrant, and fun culture, with lots of (virtual) events

- Unlimited pay time off

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Location

The Mulberry office sits in Union Square with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.

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