VP Content
Discovery Golf is a new global venture from Discovery that will bring coverage from the best professional golf events to fans around the world. Discovery Golf is creating a new, innovative platform to deliver live content and special features that will change the way golf is consumed on all platforms across the globe.
General Summary:
The VP Discovery Golf Content will lead the, editorial, and curation strategy for a global sports media business. The primary goal will be to build a content strategy to engage Golf fans around the world with a mixture of live event coverage and ancillary programming, including short-form and long-form delivered across multiple platforms. A major focus will be building localized content strategies to address unique preferences in different markets. The incumbent will also manage a network of editorial production, including in-house and through third parties in local markets. This executive will work closely with Ad-sales organization to build robust branded content platform to support partners globally.
Responsibilities
- Create a groundbreaking and innovative, cohesive content strategy and vision to serve Golf fans across the world
- Create and manage a daily video programming calendar focused on driving consistent quality output across all platforms
- Conduct market research, tracking and compile industry trends and competitive analysis to determine optimal content for Discovery Golf platforms.
- Manage network of Editorial production, including in-house and third-party partners.
- Identify most attractive opportunities for additional content, whether licensed/acquired or produced.
- Work with Content Acquisition team to identify live and non-live golf acquisition targets
- Create effective video content distribution strategies to drive audience growth and development.
- Establish performance goals, and oversee measurement protocols.
- Compile thoughtful post-mortem analyses to determine areas for Content optimization and improvement.
- Experiment and drive new types of content through innovative channels (influencers, video, etc.)
Requirements
- Deep familiarity with Sports content and programming, and with professional Golf content in particular.
- Experience in developing global content and programming strategies for diverse markets and consumers across the world.
- Deep experience in editorial production, including managing editorial teams focused on Sports content.
- Experience in Sports production preferred, including event production and ancillary content production.
- Passion for all forms of Sports entertainment, digital distribution, and the implementation of new business models.
- Experience working in business-to-consumer (B2C) and direct-to-consumer (D2C) media companies with digital content. Familiarity with both subscription- and advertising-based business models would be ideal.
- Deep understanding of, and strong success in, a business focused on the implementation of consumer acquisition and/or retention marketing tactics and plans.
- Sets continually higher goals that are ambitious but realistic for self and team, geared to organizational objectives
- Spends times identifying all stakeholders necessary and connects with all of them, neglecting no one to shape a collective consensus and make the right decision.
Key Relationships
- Work with Heads of Marketing, Product, and Digital/Growth, Commercial and Distribution to drive the growth of the Discovery Golf business globally.