Conversion Lead

| New York

Conversion Lead

ClassPass is hiring a Conversion Lead with a successful record of managing and leading testing strategies to deliver outstanding performance gains. The Conversion Lead will report to the Director of Web and Traffic and will be responsible for building out conversion rate optimization as a function at ClassPass to support our aggressive goal of being a global fitness company.

The Conversion Lead will head our testing strategy and implementation across platforms, and key digital properties, with the ideal candidate having deep domain experience across CRO tools, analytics, and an especially data-driven, but creative, eye for experimentation. You will know how to prioritize testing based on the most impactful outcomes. Additionally, you will be an evangelist internally for our internal testing culture.


  • Responsible for overall conversion testing strategy and implementation
  • Owning the marketing plan’s assumptions around site, channel and campaign conversion rates
  • Owning 3rd-party tools relationships and cost/benefit analysis
  • Build and support an industry-leading CRO function that has testing and data at the heart of it
  • Partner closely with the Acquisition, Web, and Lifecycle teams, to blend Marketing campaigns with the right digital experiences
  • Evangelizing CRO and communicating results in a clear and concise manner
  • Identify new testing opportunities through the creation of a documented Testing Roadmap
  • Be a primary stakeholder for a multi-million dollar performance function
  • Understand attribution challenges and cross-device CRO at the user level
  • Demonstrate high-level organizational skills, and be able to filter ideas based on both impact and scope


  • 5+ years leading, or working closely with, a top-tier User Experience (UX) group
  • Expert-level knowledge of 3rd-party tools (Optimizely, Bounce Exchange, or similar)
  • Must have excellent analytical ability, and strong business acumen in understanding both LTV, and CVR, as they relate
  • Deep understanding of how marketing channels compliment one another in order to run the most effective experiments
  • Expert knowledge of marketing analytics platforms and how to derive actionable insights from a variety of complex data sources
  • Exceptional oral and written communication skills
  • Basic to advanced HTML and CSS skills
  • Ability to multi-task, handle pressure and meet deadlines in a fast-paced entrepreneurial environment without a lot of direction or oversight


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