Creative Director

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Lead the end‑to‑end B2B marketing strategy for InMobi Advertising, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.

Key Responsibilities

Creative & Brand Leadership

• Define, evolve, and champion the global creative vision for the InMobi Group and all sub brands.
• Conceptualize and articulate the overarching brand story, positioning, and narrative architecture.
• Lead the redesign and stewardship of the global visual identity system, ensuring consistency and modernity across all touchpoints.

Integrated Brand Storytelling

• Drive big picture creative storytelling that communicates InMobi’s values, innovation, culture, and market leadership.
• Develop multi‑format creative concepts for campaigns, brand films, corporate communications, and leadership visibility.

Creative Direction Across Channels

• Oversee creative development across events, digital platforms, paid campaigns, social channels, executive content, and thought leadership assets.
• Ensure all creative assets—design, video, copy, motion graphics, experiential—meet world‑class standards.

Content Strategy & Creation

• Lead the content strategy for InMobi Group’s global narrative, including long‑form stories, brand campaigns, hero videos, and multimedia assets.
• Partner with marketing, comms, product marketing, and internal creative teams to deliver cohesive, high impact content.

Event Creative

• Own creative direction for global flagship events, C Suite engagements, industry activations, and immersive brand experiences.
• Ensure all event creative reinforces brand identity and delivers differentiated, memorable experiences.

Cross Regional Leadership

• Serve as the centralized creative leader, collaborating with regional teams in US, EMEA, and APAC.
• Provide creative direction, governance, and oversight to maintain brand consistency while enabling regional nuance.

Collaboration & Governance

• Establish creative guidelines, toolkits, and governance frameworks for all teams and agencies.
• Partner with internal stakeholders—including marketing, product, HR, and leadership—to ensure cohesive brand alignment.

Minimum Requirements

• 10–15+ years of experience in creative leadership, brand design, or agency‑side creative direction.
• Deep expertise in brand identity, storytelling, multimedia content, and multi‑channel creative development.
• Experience leading global creative teams or managing cross-regional creative workstreams.
• Strong portfolio demonstrating brand transformation, visual identity systems, and integrated creative campaigns.
• Ability to translate complex product/tech concepts into simple, emotionally resonant creative narratives.

Preferred Skills

• Experience working in global tech, digital platforms, ad tech, or consumer tech organizations.
• Strong visual sensibility with excellent taste and the ability to push creative boundaries.
• Exceptional communication and presentation skills, especially with executive leadership.
• Ability to manage agencies, vendors, and internal teams with high operational rigor.
• Highly collaborative mindset with experience working across marketing, product, communications, and leadership teams.