Join one of the fastest growing startups in NYC. Freshly is looking for a rockstar Customer Acquisition Marketing Manager to lead, manage and optimize the day-to-day customer acquisition channel strategy and drive growth across paid social media (e.g., Facebook, Instagram, YouTube, etc) SEM and SEO.

RESPONSIBILITIES

• Develop, expand, implement, optimize and execute Freshly’s daily paid social, paid search acquisition marketing, and SEO performance
• Lead and manage paid SEM, and all paid Social Advertising, including paid social retargeting
• Monitor daily and hourly campaign performance and react quickly to deviations from plan
• Meet new customer acquisition targets, CAC, and revenue goals while managing to an efficient budget
• Manage the day-to-date media buying on Facebook, YouTube, Google AdWords, Bing, Gemini, and other self serve platforms
• Watch conversion and key traffic metrics on Freshly acquisition landing pages, by campaign, and adjust
• Work closely on LTV analytics and channel attribution
• Work closely with the Associate Director of Content to be constantly A/B testing new ad formats and copy and to optimize SEO
• Build and optimize campaigns
• Manage and shepherd asset requests with creative team; Feedback loop to optimize
• Build and optimize ads

ABOUT YOU

• Bachelor’s degree
• 2+ years of paid social media channel experience, building custom audience and look-a-like audiences, etc
• SEM experience including Google AdWords and bidding software (e.g. Kenshoo)
• Strong communication skills, analytical, and highly collaborative and team oriented
• Proven track record to increase and scale customer acquisitions while driving down customer acquisition costs
• Landing page optimization/customer acquisition funnel knowledge and experience
• Proficient in Microsoft Office Suite, including Excel, Access and Power Point
• Deep knowledge of Google Analytics required; Knowledge of MixPanel a plus
• Start-up, e-commerce experience preferred
• A passion and desire to work with the food industry
• Good sense of humor and know how to have fun!

NICE TO HAVE:

• SQL
• Direct-to-consumer subscription-based services experience
• MBA

About FreshlyFreshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils. In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com. Here's some recent chatter about us:WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup FreshlyTechcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!