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We are looking for a freelance Data Strategy Director to support a key creative and media client here at Deutsch.
WHAT YOU’D DO
- Work closely with media planning, paid social, social strategy, and content strategy teams to define KPIs and key metrics to develop measurement plans and test & learn plans
- Interpret and analyze marketing data from a variety of sources: paid media campaigns, site analytics, social listening, etc..
- Partner with cross-functional teams to define business questions, identify data sources, interpret trends and patterns in data to drive marketing strategies
- Provide internal and external teams with deep and actionable audience, creative and platform insights
- Translate data analyses into clear and understandable conclusions and recommendations for non-technical stakeholders
- Present analysis and reports to clients and internal stake holders
- Work daily with: Excel, PowerPoint, social media platforms, web analytics, python-based reporting framework etc.,
WHAT YOU’VE GOT
- 8+ years experience in marketing analytics, media analytics, or consulting preferred
- 2+ years of proven managerial or supervisory experience of a data analytics team
- Strong understanding of digital & social marketing, web analytics, and business analysis
- Strong analytics skills, enjoys numbers and using data to solve business problems
- Strong communication and presentation skills: written, verbal and in PowerPoint presentations
- Experience with reporting and data visualization tools (e.g. Tableau, Google Data Studio)
- Experience with social and web analytics for both reporting and tag/pixel implementation: Google Analytics, Adobe Analytics, Google/Adobe Tag manager, social audience insights, etc.
- Experience with analytical programming languages: Python preferred (pandas/anaconda), R, SPSS, SAS as well as Git for source control
- Experience with social listening and social media management tools; Crimson Hexagon, Sprinklr, etc.
WHAT WE’VE GOT (that you can’t find out on the internet)
- We’re nice people. Seriously. Some of the most ego-less and collaborative people you’ll find in this business.
- We don’t work in silos. We thrive on collaboration, both internally and externally.
- We’re always looking to learn. From our peers, from the competitors, and from our clients, we’re always looking for what’s coming next.
The hourly rate for this New York based position is $90.00-$100.00.
Approx. 20 hrs/week.
WHAT WE’VE GOT (that you can’t find out on the internet):
- We’re nice people. Seriously. Some of the most ego-less and collaborative people you’ll find in this business.
- We don’t work in silos. We thrive on collaboration, both internally and externally.
- We’re always looking to learn. From our peers, from the competitors, and from our clients, we’re always looking for what’s coming next.
- We take our work seriously but believe weekends, vacations and thinking space outside the office make you better at your job, not worse.
Base salary range for this role:
*If you are a California resident, your application submission is subject to the California Privacy Notice
Deutsch is an equal opportunity employer. All qualified applicants will receive consideration for the position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
DNY New York, New York, USA Office
104 West 40th , NY , New York, New York, United States, 10018
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
