Acquisition Associate - Search & Analytics

| Greater NYC Area
WHO WE ARE

The Farmer’s Dog exists to simplify giving every dog their best life. First up? Completely reimagining what pet food is, how it’s made, and how it’s delivered. We recently raised our Series B and are backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Our company was launched after our Co-founder, Brett’s, battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Through a combination of proprietary technology, and a lot of heart, our direct-to-consumer service was born.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

WHAT'S THE ROLE?

We’re looking for an analytical and motivated Acquisition Associate to manage The Farmer’s Dog’s Search Marketing (Google, YouTube, Bing, Yahoo, etc.) and Marketing Analytics (regular reporting) programs. You’ll be tasked with evolving and optimizing crucial facets of the marketing mix at an incredibly exciting brand that’s changing the way people feed their pets.

In this role, you’ll work closely with teams across the business to understand the efficacy of our marketing efforts while working daily to implement a world-class paid search program that fuels customer growth while clearly cementing The Farmer’s Dog as an authoritative resource for pet health & wellness information.

We’re looking for someone with hands-on experience with SEM, strong prioritization skills, top-notch analytical abilities and a natural hunger to learn.

KEY RESPONSIBILITIES

Paid Search

  • Act as the subject matter expert on all things SEM by collaborating with the acquisition, brand and content teams to lead strategy development, campaign management, testing, and execution.
  • Launch, scale, and optimize efficient acquisition programs that focus on efficiently growing The Farmer’s Dog’s Monthly Recurring Revenue. There is opportunity to manage additional channels as well.
  • Develop and execute impactful experiments - a mix of big bets and incremental efforts - that improve efficiency and scale for our paid channels.
  • Develop daily and weekly KPI goals for core channels.
  • Manage our relationship with any and all relevant third-party search partners.
  • Track, measure, visualize and share channel, campaign and experiment performance with teams across the business.

Analytics & Reporting

  • Work closely with the marketing team to regularly track the performance of marketing campaigns across paid, earned, and owned media channels.
  • Identify and surface key patterns, trends, and opportunities to teams across the business with the ability to question data and existing methods for attribution.
  • Design and build automated dashboards to drive awareness and familiarity of key metrics.
QUALIFICATIONS
  • Bachelor's degree, followed by 1-2 years of hands-on, fast-paced experience with a record of driving growth. eCommerce experience is preferred.
  • Comfortable with change, and always excited to take on more.
  • Love using data and performance marketing techniques to solve problems and drive efficiency at scale.
  • Experience in standard industry reporting and diagnostic tools (Facebook Power Editor, Google Analytics, Google AdWords, etc.)
  • Advanced Excel/Google Sheets abilities. Pivot tables and functions like SUMIFS and VLOOKUP should be second nature to you.
  • Deep knowledge of platforms' bidding, serving and optimization intricacies, consistently up-to-date on new releases
  • General knowledge of marketing attribution methods
  • Bonus points for a working knowledge of SQL, Python, or R
  • Prefer dogs to other species.
PERKS & BENEFITS
  • DOGS EVERYWHERE!
  • Brand new dog-friendly office in Greenwich Village
  • Discount on TFD food for your pup!
  • Comprehensive Healthcare, Dental and Vision
  • Unlimited vacation & sick days
  • Flexible work-from-home policy
  • Team outings, coffee always brewed fresh, and a strong snack game


Read Full Job Description

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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