Advanced Analytics Strategist
Responsibilities
1. Manage data collection efforts (field captures, methodologies) for DCI owned/operated sites (sweepstakes, contest) and events
2. Provide thought leadership for 1st-party data strategy
3. Integrate 1st-party data with other relevant data sources
4. Determine KPIs for email marketing (e.g. Tune-In, Digital Conversion)
5. Develop relevant dashboards to easily communicate key camp;aign and audience insights to clients
6. Oversee enhancements to email and multichannel marketing platform
7. Ensure corporate opt-in and privacy policy compliance during data collection
8. Coordinate email and multichannel marketing efforts across businesses
9. Determine additional data needs (i.e. data licensing, etc.) to augment 1st-party data
10. Act as a central point of contact for key vendors/partners
Requirements
* Bachelor degree
* Minimum of 2-4 years of work experience with proven business experience in reporting and analytics
* Experience with Amazon Web Services (RedShift, S3, EC2, EMR, etc.)
* Experience with SQL databases
* Familiarity with data visualization tools, like Tableau
* A talent for gathering, organizing and simplifying complex information from multiple sources and systems.
* Enthusiasm for creative and effective email marketing
* Understanding of media industry and Discovery?s business function
* Ability to compile and analyze data and produce related reports
* Must be skilled in Microsoft Excel and PowerPoint
* Excellent project management, communication, analytical, and problem solving skills
* Strong executive presence and business acumen.
* Keen attention to detail, as well as ability to research questions and solve basic problems
* Must have the legal right to work
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City