Business Analyst, Enterprise at Meetup

| Greater NYC Area
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities. Show up. Change Lives.

As Meetup transforms and converts the role of organizer into a gig economy job of the future, the Enterprise team is at the forefront of empowering organizers. The Enterprise team connects the thriving communities on Meetup with companies (e.g. brands, service providers, recruiters, etc) who wish to engage with them through a brand new sponsorship offering. Enterprise interviews both Organizers and potential sponsors to understand their wants, needs and interests so we can pair them together in a way that bring new forms of value to all.

Our NYC team is seeking a Business Analyst to support the growth and success of an exciting new business within Meetup.

Thousands of businesses currently organize Meetups, and many more ask how they can use the Meetup platform to connect with their fans and followers in real life. We need a self-starter who is willing to both lead and roll up their sleeves to bring the first sponsors onto this exciting program.

Reporting to the GM of Enterprise, the Business Analyst enables the Enterprise team to (1) make the most informed decisions possible, despite operating in a high degree of uncertainty and (2) help the team develop scalable processes as we grow.

What you’ll get to do in this role:

Figure it out mode (finding product market fit)

  • Partner with GM and Enterprise team to develop a sponsorship model which will propel Meetup’s growth
  • Own all quantitative data collection and analysis for information about existing Meetup users and sponsors to inform our new business model and be used in sales materials
  • Partner with GM and the Enterprise team to figure out the best ways to identify, qualify, approve, onboard, and match organizers and sponsors for this sponsorship program
  • Collaborate with data science team to identify high quality events and groups
  • Develop a deep understanding of our unique value proposition and unfair competitive advantages
  • Model out the unit economics for potential business models as we determine which of the offerings we’re developing gain traction.
  • Develop a strategic playbook to grow supply by city, by vertical, and by use-case which considers passive (e.g. marketing to drive organizer applications) and active tactics (e.g. inside sales to acquire organizers)
  • Collaborate with product and development teams on light development needs to improve efficiencies and add new elements of data collection about organizers and their members
  • Ensure all internal product development has the data collection / tracking needed to measure results which prove or disprove our hypothesis
  • Create a database of development items, experiments, and test results to ensure we are always learning from what we’ve launched
  • Collaborate with other teams to create clear operational business documents mutually agreeable to sponsors, organizers and Meetup regarding deliverables, logistics, tracking, and quality control

Scaling mode (growing the business after product market fit is achieved)

  • Partner with GM and team to figure out how to scale our sponsorship model
  • Own the tracking, reporting of our business KPIs and their presentation to key stakeholders
  • Partner with Account Managers (Organizer and Sponsor) to conduct customer research which informs communications, offerings, vetting procedures and tracking procedures to ensure that sponsorships are successful for sponsors, organizers, and Meetup
  • Scope the business opportunity of potential scaling paths, and adjust as we learn more about which verticals, use cases and deal size materialize.
  • Develop a deep understanding of the competitive landscape in the areas of talent acquisition events, event marketing, and experiential marketing to inform best practices on the offering for sponsors, organizers, and Meetup
  • Create dynamic models which demonstrate the impact of changes to the major growth levers of the business
  • Ensure all internal product development has the data collection / tracking needed to measure their impact
  • Maintain a database of development items, experiments, and test results to ensure we are always learning from what we’ve launched

What success looks like for this role:

  • Enabling the Enterprise Team to make the most informed decisions possible despite a high degree of uncertainty
  • Empower the team with scalable processes as we grow
  • Organizers and Sponsors renew their participation in this program

What makes you perfect for this role:

  • BA/BS degree in a quantitative or business-oriented field, or equivalent practical experience
  • 3+ years of experience working in analytical roles in business strategy, business intelligence, data analytics, or business operations
  • Advanced experience with SQL
  • Experience working in a fast-paced, high-growth environment
  • Excellent problem solving and analytical skills; ability to analyze and interpret complex data and identify trends to optimize performance and inform future strategies
  • Strong communication and presentation skills, and ability to influence and motivate team members at all levels
  • Ability to manage multiple concurrent projects and drive initiatives in a cross-functional environment
  • An entrepreneurial mindset and a make-it-work attitude

Our team is bold, supportive, and passionate about bringing people together IRL to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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12 East 49th St, New York, NY 10017

An Insider's view of Meetup

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel


What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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