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Business Analyst

| Greater NYC Area | Hybrid
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Job Summary:Supporting the Disney Advertising Sales organization within our Disney Media & Entertainment Distribution segment, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

  • Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things
  • Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
  • Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models

We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join The Walt Disney Company’s Disney Media & Entertainment Distribution segment as a Business Analyst.
In this role, you will be responsible for supporting the Audience Modeling and Data Science team’s incoming data driven requests from various Disney Advertising Sales teams. You will have a base understanding of the media landscape with an understanding of how data can drive better results through improved ad targeting. This position functions both as a consultant and as a high-level data analyst.
Responsibilities:

  • Responsible for tracking incoming data driven requests for analysis of inbound request workflow
  • Field data driven sales requests for our agency and client partners
  • Partners across the Audience Modeling and Data Science team to define business needs and requirements
  • Helps develop case studies from prior campaigns to share with internal partners and inform future campaigns
  • Schedule and participate in brainstorms for cross-platform creative solutions
  • Assist in Troubleshooting issues with a deep understanding of technology platforms: BlueKai, LiveRamp, Clypd, GAM, Tableau
  • Strong Knowledge of data analysis, manipulation, reporting and formatting
  • Experience in a consulting environment or client facing environment
  • Provides support and point of contact for department clients requesting routine information, data summaries and or reports
  • Be part of a great team, but capable of operating independently - managing relationships, deliverables and expectations with your business partners
  • Assist with delivery of communication in process and capabilities internally
  • Focus on continuous process improvement through automation and increased efficiency with
  • Performs various ad-hoc analysis to drive business decisions across all functional business groups


Basic Qualifications:

  • 2+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
  • Excel at juggling multiple requests, staying organized and prioritizing deadlines
  • Ability to confidently translate quantitative analyses into compelling and actionable recommendations
  • Strong experience working with Excel and Powerpoint / Keynote
  • Experience using data visualization reporting tools (e.g., Tableau)
  • Great communication and teamwork skills
  • Passionate about technology and relish the opportunity to learn and apply new technical concepts to your work


Required EducationB.A./B.S. in a quantitative field of study preferred
Additional Information:DISNEYADSALES

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Technology we use

  • Engineering
    • C++Languages
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    • PHPLanguages
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    • Backbone.jsFrameworks
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Location

500 S. Buena Vista Street, Burbank , CA 91521

An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.

Chase

Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.

Jamie

SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Culture
Volunteer in local community
Partners with nonprofits
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days

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