Content Data Analyst

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.


theSkimm’s Data & Analytics team provides robust measurement and actionable insights on our growing membership base. We partner closely with Product, Marketing, Social, and Editorial teams to measure our performance and drive improvements and growth.

As our company grows and our user base evolves, we’re looking for a Content Data Analyst to join our team. Reporting to theSkimm’s VP of Product & Data - but working closely with our Marketing and Editorial teams - you will define and drive key content performance metrics across our social channels, newsletter, app, web, and audio. To do this you will aggregate and analyze content data from various sources, and distill complex analyses into clear, actionable solutions for partners throughout the company.


  • Develop a content evaluation framework to communicate content performance and best practices to social, editorial, and marketing teams
  • Keep track of competitive trends/competitor keywords and flag content opportunities using Google Trends and other analytical tools. 
  • Keep pace with SEO and internet marketing industry trends and developments
  • Test new social and content strategy including design, execution, and analysis and translate results into actionable metrics. 
  • Help content creators throughout the company understand trends, marketplace dynamics, and user behaviors
  • Build dashboards for all levels of the company, including executive leadership, to monitor key metrics and track progress
  • Identify, collect, and transform data from disparate sources using SQL, R, Python, or other statistical tools
  • Develop a sound understanding of the role of each product within theSkimm’s ecosystem of products


  • 3+ years of experience in data analytics, SEO optimization, consulting, or similar quantitative role
  • Knowledge of content performance in a social and digital media landscape 
  • Previous analytical experience working with an editorial/content team
  • Familiarity with content management platforms such as Contentful
  • Comfortable with comparative and exploratory analysis
  • Experience with large datasets, statistical analyses, data visualization
  • Strong SQL skills, proficiency with business intelligence tools (e.g, Looker, Tableau)
  • Strong communication skills
  • Understanding of user segmentation, cohort analyses, funnel optimization
  • Experience in Media or Publishing
  • Familiarity and enthusiasm for theSkimm: a passion for our audience and mission


  • Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy and generous holiday observances
  • One Medical Membership
  • Gym membership reimbursement
  • Complimentary access to theSkimm’s growing suite of membership products 
  • The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter


theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than seven million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

This is a full-time role based in New York, NY.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM


50 West 23rd Street, New York, NY 10010

What are theSkimm Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office fitness classes.
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
theSkimm provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
theSkimm offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Continuing Education stipend
Time allotted for learning
More Jobs at theSkimm7 open jobs
All Jobs
Data + Analytics
Dev + Engineer
New York
New York
New York
Data + Analytics
New York
New York
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView theSkimm's full profileSee more theSkimm jobs