Conversion Rate Optimization Analyst
We are NYC based, but remote friendly unless specified. (US & Canada based candidates only)
Hello, World! Codecademy is on a mission to build inspiring careers in technology through engaging, accessible, and interactive online coding education.
Our learners have gone on to start new jobs, launch new companies, and lead new lives thanks to their work with Codecademy, and our platform has transformed the way businesses develop and retain their teams.
Since 2011, our team has grown to over 200 employees serving 50+ million learners from 190+ countries. We’ve raised over $82M in venture capital funding from top investors including Prosus, Owl Ventures, Union Square Ventures, Y Combinator, and more--which gives us the capital to get stuff done in an impactful way.
Join us to help build a business that empowers tens of millions of people to lead better lives!
Codecademy is looking to supercharge its Growth and is looking for a Conversion Rate Optimization (CRO) Analyst to help improve our funnel and digital marketing performance. This role is responsible for delivering success by analyzing and implementing strategies for: A/B testing website pages, deploying Marketing Landing Pages, and identifying friction points in our acquisition funnel. This role will also be responsible for providing leadership and experience in helping to architect the ideal site experience to our product and engineering teams. This involves the use of A/B testing, product analytics, dynamic content personalization, UX consulting, user journey mapping, heat mapping, and continuous website optimization.
This is a great opportunity to build a diverse set of skills ranging from digital strategy, product UX, quantitative research, and cross-functional leadership.
What You’ll Do:
- Maintain and execute on a prioritized backlog of A/B Tests across multiple high traffic pages
- Increase conversion rates to drive trial subscription growth
- Work closely with developers and creative team members to create and QA the A/B test experiences for codecademy.com and external landing pages
- Work and coordinate with external partners and agencies to implement landing page optimizations
- Contribute to development and evolution of CRO strategy, identifying opportunities across the marketing messaging, product onboarding experiences, and checkout experiences
- Build and maintain reports and dashboards to monitor the funnel performance
- Identify popular heatmap and clickpath areas of the site
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and retention (end to end funnel analysis).
- Conduct various ad-hoc analyses and reporting leveraging Excel and Looker
- Work with Tech and Product to build and implement tools that support the program when needed
- QA Paid Media and CRM marketing channel event data that integrates into A/B test and landing page analytics
- Document and articulate steps taken in an analysis to project managers
What You’ll Need:
- 2 to 4 years of analyst experience, 1+ year of digital marketing or digital product analyst experience
- Comfortable diving into data to perform ad-hoc analyses and articulating data needs
- Working knowledge of web analytics and online testing applications such as: Google Analytics, Google Tag Manager, Google Optimize360/Optimizely, Hotjar, DataStudio/Looker, and MixPanel/Amplitude
- Experience with testing and optimizing design and messaging for mobile sites and landing pages
- Experience creating buy in from multiple stakeholders in a collaborative cross-functional environment
What Will Make You Stand Out:
- Ability to write SQL queries and/or pull data using Python/R
- Familiarity with editing website code in HTML, CSS, & JavaScript
- Ability to pick up new technologies quickly and comprehensively
- Experience in building landing pages in: Unbounce, Instapage, Hubspot, or Leadpages
- Statistical Significance testing experience
Equal Employment Opportunity
At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.
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