Kaia is a mission-focused health technology company.

Our story began in 2016, when our founders Konstantin Mehl and Manuel Thurner, set out on a mission to bring affordable and accessible relief to millions of people with chronic conditions. No strangers to chronic pain themselves, they decided to innovate ways to remove the obstacles many people experience in getting the leading-edge care they need in order to live their best lives.

How do Kaia apps work? Kaia uses a dynamic AI-powered algorithm. Our programs are based on multimodal rehabilitation, a holistic approach to managing chronic conditions. Our users have easy access via smartphone and tablet to our programs for back/hip/knee pain and COPD using this evidence-based approach.

Five years into our story, we are a leader in digital therapeutics, with 500,000+ users worldwide. Having raised $125 million from investors such as Optum Ventures, idInvest, and Balderton Capital. We are poised to create a global footprint in digital self-care; Kaia is patient empowerment made easy.

The regulatory landscape is quickly adapting to the digital ecosystem. Therefore, our mission and strategy bring new opportunities for exceptional talent to join our journey. With over 150 “Kaianeers” spread across the globe, we need now, more than ever, specialized talent to help take our mission further.

 We are looking for an experienced data analyst to join our Business Analytics team. As a data analyst focused on B2B marketing analytics, you will lead efforts to analyze buyer journeys and monitor cost-effectiveness of our marketing efforts. Kaia’s US business operates in a complex B2B2C model with long sales cycles; you will help derive insights to optimize marketing efforts, from lead generation to web analytics and sales engagement. You will work closely with stakeholders from the US Commercial & Marketing team. Together with peers in the Business Analytics team, you will help Kaia understand our buyers and measure the impact of our campaigns. If you have a good understanding or digital healthcare, understand the b2b(2c) space we'd love to connect!

What you'll do

• Collaborate closely with the sales, marketing, and data teams to provide analysis, reporting, and tools to enable data-driven decision making for our key stakeholders.
• Design, build and maintain scalable dashboards that provide reliable tracking views for conversion funnel optimization and marketing campaign performance.
• Execute on a wide range of analysis, translating marketing data into actionable insights and recommendations for the Marketing team and the broader commercial organization.
• Provide recommendations and data support on the design, execution, and measurement of impactful experiments and channel tests. Ensure marketing data governance, troubleshoot data, and provide deeper insights on business KPIs.
• Collaborate with data engineers and web developers to embed necessary tracking and tagging throughout buyer journeys.
• Bolster Kaia’s UTM strategy by identifying data gaps and ensuring traceability across Kaia’s digital content.
• Uncover the ‘why’ behind website visitor behavior, such as identifying valuable visits, conversion rates, and exit reasons
• Monitor SEO trends and how they impact the number of inquiries and visits to our website.

About you!

• 4+ years of experience in data analytics, data science, business analytics, or a related field
• 3+ years of experience analyzing B2B marketing campaigns targeting enterprise buyers
• Comfort analyzing and processing relevant marketing data from multiple sources, including Google ads, App Store, CRM, web analytics, and mobile events.
• Proficiency with data visualisation tools (such as Mixpanel, Looker or similar) for developing interactive reports and analyses for stakeholders with non-technical background
• The ability to communicate results to stakeholders and tell stories using dataA hacker mindset and the ability to work in a fast-paced and dynamic environment.
• Familiarity with web analytics tools, such as Google Analytics

Some of the benefits of being a Kaianeer:

You can directly influence the future of digital health in a team of industry experts and digital shapers.

You will work alongside serial entrepreneurs (previously founded and scaled another startup, Foodora).

You’ll enjoy accessible leaders, a hybrid (home/office) or remote work environment, and flexible vacation and working times.

We support your professional development and have a budget and PTO set aside for you just for that! 

Happy hours, team events, and knowledge-sharing sessions.

Join us if you’re looking for an entrepreneurial adventure and an exciting place to grow personally and professionally.