Job Summary:Supporting the Disney Advertising Sales organization within our new Disney Media & Entertainment Distribution (DMED) segment, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

• Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things
• Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
• Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models

We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join The Walt Disney Company’s DMED segment as a data scientist on the ad sales team. In this role, you will be responsible for driving improvements across DMED’s portfolio of offerings by using data. Working collaboratively with cross-functional teams, you will develop, drive, and oversee new strategies to ensure the growth of the business and the overall bottom line.
Responsibilities:

• Perform business intelligence analysis and data mining on large, complex data sets to understand user behavior across the portfolio
• Help grow a multichannel advertising technology capability by leveraging internal and external datasets to expand our reach within and across platforms
• Build predictive models and algorithms to optimize products
• Develop new tools, statistical models, and analysis processes to improve how data is used across the organization.
• Distill and socialize insights across all levels of DMED, as well as other segments of The Walt Disney Company to help drive decision making
• Design, analyze, and present results from controlled experiments to test hypotheses and improve best practices across the organization.
• Through industry research, ongoing education, and practical experience, become a leading subject matter expert in digital user behavior, monetization, and engagement.

Basic Qualifications:

• 2-3+ years demonstrable experience driving measurable results (monetization, engagement) with digital products across various business models.
• Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
• Excellent understanding of statistics and the ability to confidently translate statistical analyses into compelling and actionable recommendations
• Proven ability in predictive analytics and modeling
• Strong experience with writing SQL to extract and manipulate data at the source (experience with Hive/Hadoop/cloud data platforms a plus)
• Experience with R, Python, or other statistical computing packages
• Experience building complex visualizations (Tableau, Looker a plus)
• Experience with consumer behavior and insights analysis (transactional and usage)
• Great communication and teamwork skills
• Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus
• Self-motivated with the ability to work independently

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Required EducationB.A. or B.S. (MS, MBA, or PhD a plus) in a quantitative field (Math/Statistics, CS, Engineering, Business, Economics, experimental science, or similar)
Additional Information:DISNEYADSALES