Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. More information is available at https://www.home.neustar.

Job Requisition:

R-3557 Demand Generation & Analytics Manager (Open)

Primary Location:

NEW YORK

Job Description:

Job Title: Demand Generation & Analytics Manager, Neustar Marketing Solutions

• Are you a multi-channel marketer with demand and lead generation, analytics, and cross-channel B2B marketing experience? 

• Are you obsessed with planning, analyzing, and optimizing integrated demand and lead generation campaigns across channels toto generate pipeline across the b2b customer journey?

• Do you love solving complex business challenges, thrive in cross-team collaborative environments, and have a track record of executing against specific milestones?

• Are you a student of the Martech and Adtech industries? Fascinated by big data and marketing analytics?

• Do you have demonstrable leadership in putting both the art and science of marketing into practice, and the drive to learn the core disciplines necessary to one day lead your own team?

If the above sounds like you, let’s talk. We are looking for a passionate, results-driven Demand Generation & Analytics Manager to join our Integrated Marketing team and support our highly successful marketing solutions business unit and its flagship brand, Neustar Fabrick™. Fabrick is a next generation customer identity platform that powers identity management, cross-channel planning, marketing activation, audience syndication, and analytics for the largest brands in the world.

Neustar has an innovative, collaborative, and passionate culture. We look for creative and driven self-starters that can think strategically, relate to others empathetically, and act quickly. We foster a culture of open dialogue, mutual respect, and intellectual rigor, with a large dose of humor. If you're a collaborative and take-charge team player capable of wearing multiple hats, Neustar is the right place for you.

What you will be doing

• Plan and execute owned, cross-channel demand generation efforts in support of product marketing go-to-market campaigns and broader brand awareness, with a strong focus on email marketing: e.g., nurture programs, newsletters, content offers, and event announcements,

• Build and field ABM and vertical-specific campaigns globally, in coordination with product marketing and integrated marketing teams, and sales teams

• Measure and analyze campaign analytics and identify opportunities to improve marketing effectiveness and target account engagement KPIs

• Help develop and manage email marketing in support of all inbound lead and outbound lead generation initiatives across marketing and sales organizations.

• Plan and support cross-channel content marketing across paid, owned, and earned media including email, website, social media, programmatic display, and paid search.

• Collaborate closely with marketing and sales operations for Marketing Automation (Marketo), CRM (Salesforce) integration, and DOMO dashboard integration, deployment, and marketing analytics

• Implement robust cross-platform test-and-learn plan and provide monthly reporting and optimization insights

• Work closely with external agencies, partners and vendors to ensure clarity around expected timelines, deliverables, and processes

What you should have

• 5+ years of relevant demand generation, content marketing, digital marketing, marketing analytics experience

• 10+ years overall work experience

• Excellent project management, process, and cross-functional collaboration experience

• Strong expertise in email marketing and database marketing

• Marketo or similar Marketing Automation platform and Salesforce CRM experience required.

• DOMO or similar analytics and dashboarding tool experience preferred

• Experience working for B2B SaaS companies selling marketing technology, advertising technology, measurement/analytics preferred

• Experience forecasting and measuring ROI of content and event marketing initiatives.

• Hands-on experience with:

  • Marketing Automation: Marketo (preferred), Hubspot, Pardot

  • CRM: Salesforce

  • Project Management platforms: Workfront

  • Content Management Platforms

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

DIVERSITY

Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.

EOE of Minorities/Females/Vets/Disability

Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.