Director of Analytics & Insights at Discovery Direct-to-Consumer
New York, NY, US, 10022-7240
Req ID: 221
Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company’s mission of empowering people to explore their world and satisfy their curiosity.
In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.
Discovery's Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble and have fun developing new, innovative and immersive digital products for thirteen iconic brands, including Discovery Channel, TLC, Investigation Discovery and Animal Planet.
The Director of Analytics & Insights is a critical role that will build the foundation for the way we approach analytics and insights for a rapidly-growing Direct-to-Consumer (DTC) business. You will conceptualize and systematize how we uncover data-driven insights to ensure that we’re maximizing the growth of our DTC platform. This is an amazing role for someone who is intellectually curious, a strategic and tactical thinker with a highly analytical mind, and looking to have an impact on key business decisions.
1. Lead and project manage analytical initiatives that affect DTC marketing
2. Partner with business leads to identify key performance metrics and reporting needs
3. Build, develop and maintain dashboards that enable self-service reporting of DTC key metrics
4. Lead cross-functional projects using advanced data analysis techniques to identify insights that will guide strategic decisions
5. Build comprehensive testing plans for new marketing initiatives
6. Work with internal or external data partners to process, organize, and connect various data sources
7. Communicate and present key insights in DTC marketing meetings
8. Become well versed in a variety of analytics tools and evangelize digital analytics to promote self-service, efficiency, and best practices within the company
9. Build strong relationships with internal teams to consistently understand analytical needs, train new team members
* BA/BS degree in Math/Statistics, Computer Science, Engineering, or other related fields
* 5-8 years of experience with data/analytics; consumer product or digital media experience preferred
* Proficiency with Adobe Analytics and Google Analytics
* Experience with social and marketing analytics
* Product A/B testing and quality measurement experience
* Experience with SQL, R, and/or Python a plus
* Tableau experience is a plus
* Strong analytic and critical thinking skills
* Strong attention to detail
* Excellent communication skills and the ability to distill complex analyses or concepts into understandable terms
* Experience managing cross-functional projects
* Self-starter, comfortable initiating projects from design to execution with minimal supervision
* Must have legal right to work in the United States
Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.