Director, Consumer Strategy & Insights at Peloton

| Greater NYC Area
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THE ROLE

The Peloton brand is one of the most special brands in the world. Our mission is to use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton’s values inform everything we do, from product strategy, to hiring, to decision-making. 

  • Put Members First - Design with a user-centered mindset. Obsess over every touchpoint of the member experience
  • Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures
  • Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy and creative
  • Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent

Peloton is looking for a strategic and business-minded Director of Consumer Strategy & Insights to join our growing team. This person will lead key projects from strategy through execution, collaborating with cross-functional leaders across Marketing, Media, Membership, Creative, International and Product teams to answer relevant business questions and inform decisions. The ideal candidate has extensive experience working with world-class consumer brands, is passionate about the consumer experience, and has a talent for data story-telling. They are highly skilled in translating data-driven insights into marketing actions and business recommendations. Reporting to the Senior Director of Consumer Strategy and Insights, this is an opportunity for the right person to help shape the company’s current marketing efforts and future go-to-market strategies. 


RESPONSIBILITIES
  • Define research needs and lead complex qualitative and quantitative research to inform key business initiatives, guiding team members in that work when relevant. Focus areas may include: global brand tracking, consumer profiling and journey mapping, research informing product development and positioning, and creative testing and optimization
  • Synthesize research findings into insightful observations with clear, actionable business implications and strategic recommendations, working closely with leads of stakeholder organizations
  • Regularly present and communicate findings to senior leadership in a clear and compelling way. Lead discussions that help inform decision-making across the business
  • Elevate the consumer strategy aspect of our work. Continuously refine how we improve on our target audience and customer understanding, uncovering compelling insights 
  • Serve as a key leader contributing to the development and growth of the Insights team, sharing best practices and mentoring team members
  • Act as the voice of the consumer. Become an expert on Peloton’s brand, products, target customer, and Members. Understand purchase barriers across products and markets and identify solutions with cross-functional teams to address them

QUALIFICATIONS
  • 8+ years of marketing strategy or consumer insights related experience working with world-class consumer brands at a leading consultancy, agency, or in-house marketing team
  • Bachelor’s Degree required. MBA a plus
  • Deep expertise executing and managing primary / secondary research, including mixed methodologies (quantitative and qualitative) and well-versed in a variety of research techniques and survey methodologies 
  • Exceptional at finding trends in the data, articulating the “so what,” and translating insights into strategic recommendations 
  • Demonstrate a strong understanding of brand strategy and an ability to lead broad brand tracking and consumer profiling initiatives. 
  • Comfortable navigating large datasets and a demonstrated willingness to get their hands dirty with internal reporting tools 
  • Proven track record working with diverse cross-functional teams and agencies across multiple geographies. Adept at guiding groups with divergent opinions toward a unifying decision, drawing upon data to ground decision-making 
  • Experience leading, coaching, or managing individual contributors
  • Is forward-thinking, extremely organized, and skilled at managing complex workstreams and multiple vendor relationships 
  • Excellent communication and data story-telling skills, including the ability to clearly present findings and recommendations to senior leadership 
  •  Is an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and who is willing to take on additional responsibilities as necessary
  •  Brings a strong passion for Peloton’s brand and products, the fitness category, and consumer brands more broadly

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • LookerAnalytics
    • TableauAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with Nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Peloton's dental plan covers up to $3000 of expenses.
Vision Benefits
Health Insurance Benefits
Peloton covers up to 90% of premiums for high deductible health plans.
Life Insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet Insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness Programs
Onsite Gym
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental Health Benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Retirement & Stock Options Benefits
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) Matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Child Care Benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous Parental Leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Remote Work Program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Family Medical Leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Team Members receive 48 hours of sick time up front.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational Clubs
Relocation Assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness Subsidies
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home Office Stipend for Remote Employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Professional Development Benefits
Tuition Reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Diversity Program
Promote from within
Continuing Education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.
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