Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow. More than 400 retail brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, and Bass Pro Shops, increase their marketing performance with less effort through Bluecore. Bluecore has been recognized as one of the Best Places to Work by Glassdoor and is ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies.

The Director of Customer Strategy and Data Insights for Bluecore is a leadership role responsible for helping our customers grow by leveraging the Bluecore Retail Performance Cloud platform to provide valuable customer insights and deliver strategic client engagement services, all the while fostering growth for the Customer Strategy & Data Insights team. This role sits at the intersection of customer success, marketing and data Insights; and serves as the subject matter expert and advisor to our team for advanced uses of the Bluecore platform. The Director will also assist our dynamic sales teams by creating campaigns that drive new business growth.

Responsibilities

• Lead team of analysts and consultants to drive cross-channel marketing program growth and maturity, identify and present best practices, and optimize workflows
• Define and deploy strategy and analytics service packages while being accountable for sales and delivery of such services
• Lead strategic planning engagements for Bluecore customers by leveraging quantitative data analysis research, campaign execution plan and performance analysis and optimization
• Partner with customers and key decision makers on projects to ensure alignment of effort and deliverables with expected outcomes
• Amplify Bluecore’s position as the subject matter expert in Retail Ecommerce and digital marketing
• As a player coach, you will be responsible for the management of a small, highly effective team of strategists and analysts. Lead the team by exceeding the targets that have been established for customer growth and retention while coaching them to reach their individual career goals
• Provide direct support to clients who have purchased Strategic Services including: managing business objectives & opportunities, managing new campaign builds from inception to execution, and auditing & optimizing current use of Bluecore platform
• Create and assist with the sale of new products (modules) to generate additional revenue
• Assist Account Exec/Directors with new business pitches and presentations, as needed
• Improve and build processes and tools to scale the growing Services and Customer Success organization
• Serve as subject matter expert for advanced uses of the Bluecore platform including: predictive audiences in Email/Facebook/Google, data analytics, and overarching strategy to enable rapid adoption, expansion and growth
• Drive customer adoption of platform through knowledge sharing and training for both customers and internal teams
• Identify new use-cases for the Bluecore platform, create training collateral for use cases, and train Customer Success Managers on best practices to drive retention and growth

Requirements

• Position located in our New Your City office
• BS in technical fields such as Engineering, Computer Science, Mathematics, Physics, Economics, Statistics, or Business
• A minimum of 7-10 years of marketing and analytics experience, Retail E-commerce analytics experience strongly preferred
• 2-5 years previous experience coaching, leading and hiring a top performing team is also required. This includes coaching individual performance, hiring, resource recruitment and bandwidth management
• Email Service Provider (ESP) experience is a plus
• The ability to translate quantitative data into actionable recommendations and communicate complex data concepts in ways that marketing leaders and clients will understand
• Strategic thinker who can partner with key stakeholders to drive campaigns
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of customer and internal stakeholders
• Advanced proactive project management capabilities that drive for results from inception to execution
• Experience supporting deal process with on demand and custom collateral and presentations
• Experience leveraging data to optimize campaigns and inform future strategies
• Demonstrable experience with data visualization, preferably using javascript
• Knowledge of statistics and hypothesis testing, with model building experience a plus

Benefits:

Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies.

- Comprehensive medical, dental, and vision insurance

- Daily catered lunch and snacks

- 401(k) plan

- Monthly fitness reimbursement for a gym membership or fitness classes

- Monthly public transportation reimbursement

- Generous Parental Leave & flexible vacation policy

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.