Director of Data & Insights

| Greater NYC Area

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In a industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and un-healthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he team up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

Job Description:

The Farmer’s Dog seeks a Director of Data & Insights to create and lead all data driven functions for the brand. This person will develop and lead all analytics functions at The Farmer's Dog, help drive key data driven consumer insights by proposing informed hypotheses, and create test and learning agendas for the brand.

  • Define, prioritize, and shape consumer needs-based opportunities in the pet health and wellness space
  • Analyze large data sets and develop custom models/algorithms to uncover trends, patterns, and insights in customer data
  • Own The Farmer’s Dog Customer buyer file. Consumer Insights research delivered by this individual will be used to guide business strategy, direct to consumer product and experience development, and customer marketing strategy
  • Support brand and growth teams who are charged with creating campaigns, messaging, and managing channel initiatives
  • Bring customer profiles, personalities, and needs to life within the company
  • Drive the intersection of consumer needs, testing, and measurement (test & learn) agendas of the business
  • Core foundational projects will include an ongoing program focused on consumer intelligence, identifying and tracking trends at the intersection of consumers, content and technology, distilling the relationship between consumers and their data, and mapping how decisions impact optimization and full funnel growth opportunities.

Requirements

  • Min. 8 years of experience using data and analytics to drive business
  • Proven record of delivering consumer-led business outcomes
  • A combination of strategic, intuitive, and quantitative skills – a puzzle solver, who enjoys creatively sharing stories and linking all of that back to the business in a way that has direct impact on decisions
  • Proven track record of delivering on business objectives – from structuring work, people and interdependencies; prioritizing; executing and presenting and influencing outcomes based on learnings
  • Ability to articulate consumer insights, influence decision making POVs, all the while successfully building productive working relationships with cross functional teams
  • Natural curiosity -- asking the next question and seeking to understand at the nuanced level to spark a new idea

Benefits

Health, dental, puppies

Beat that, Google!

Read Full Job Description

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.
Union and Metropolitan, Brooklyn, NY 11211

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

The Farmer's Dog is a team of hardworking, passionate, and bright dog lovers who are driven by our mission to make dogs everywhere healthier. We have an incredible & collaborative culture that encourages innovative thinking and creativity. This is a dream job for anyone who wants to make a real difference, grow with a brand, and change an industry.

Sarah

Communications Manager

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Marketing

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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