Warner Bros. Discovery
New York, NY
Hybrid

DTC Media Science Analyst

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Overview
Our Team
Marketing Science powers Discovery's internal Global Subscriber Acquisition Team managing the data and analytics for all owned & paid media globally. Data engineering, analysis, operations and data science expertise all sit within the team to streamline collaboration and create agility. We are an in-house data product team working with big data, including analytics, smart tv data and MMPs to measure billions of media impressions weekly. We continually work to enhance the data processing, code, methodologies and products deployed to drive dashboard reporting, multi-touch attribution, media mix models, incrementality, ROI reporting and real-time optimization... and we are just getting started. Our mission is to power our marketing arsonal driving expansion of the Discovery+ streaming service globally. Come join a team that is at the heart of media and data at Discovery.
The Role
The DTC Media Analyst, Marketing Science is a critical role within the Global Subscriber Acquisition team. Working with the Analytics Director, the analyst will support the validation of data pipelines from buying, ad trafficking, analytics and measurement platforms and participate in the structure and design of those data sets. The role will also support the media teams with reporting, dashboards and data visualizations to drive business optimizations and insights. Ultimately, the analyst should be able to tell stories by distilling complex data sets into clear, actionable insights for business stakeholders.
The ideal person should have experience in digital media and have a solid understanding of direct-to-consumer business fundamentals in order to connect analysis with business context. This person should also have a background in analytics platforms, ad trafficking systems or data programming languages (SQL, Python, R, etc.).
Responsibilities
Data Structure and Workflow

  • Develop a thorough understanding of GSA's data environment - data collection, data sources, data accessibility and tools.
  • Assist in developing and validating new data sets, workflows and business logic for direct-to-consumer businesses.
  • Support architectural direction for performance marketing reporting and optimization dashboards to create consistency across products and datasets.
  • Review data, research reports and dashboards for accuracy, validity, and data integrity.


Media Campaign Performance Tracking

  • Measure and monitor the effectiveness of performance marketing campaigns for direct-to-consumer products globally.
  • Work closely across the media teams to develop KPIs and reporting methodologies/approaches that map back to campaign goals.
  • Build dashboards for automated reporting that analyze key operations and performance metrics and are easily interpreted and shared.
  • Manage media effectiveness and efficiency metrics to establish benchmarks, further optimization, and maintain KPIs.
  • Provide cross-portfolio analysis and treading for performance marketing efforts.
  • Explain complex analytical approaches in layman's terms for non-technical teams.


Measurement and Segmentation

  • Q/A measurement solutions across buying platforms, ad trafficking systems and direct-to-consumer products.
  • Define test metrics approaches for analyzing data generated by performance marketing a/b testing.
  • Analyze lifecycle marketing metrics, including trial and paid customers and remarketing/win-back for performance marketing.
  • Create audience segments based on propensity to subscribe or high-revenue users for acquisition marketing including look-alike modelling.
  • Coordinate with the privacy office to handle enquiries and issues relating to data privacy practices and withdrawal of consent management.


Qualifications

  • BA or BSc in Marketing, Statistics, Mathematics, Economics, Computer Science or any other quantitative discipline
  • Experience of working with digital data analysis and visualizations
  • Background in media trading platforms across multiple digital channels (e.g. search, social, programmatic)
  • Experience analyzing data in digital analytics platforms (e.g. Adobe Analytics, Google Analytics)
  • Background in direct-to-consumer products a plus
  • Media agency experience is a plus
  • High proficiency in Microsoft Excel and Gsuite
  • Experience with data visualization tools (e.g Tableau, Power BI)
  • Experience with A/B and multivariate testing
  • Understanding of analytical concepts and statistical modeling techniques
  • Proficient in interpreting and analyzing complicated, disparate data sets and sharing conclusions and recommendations in a concise way
  • Ability to manage and prioritize multiple projects in a dynamic environment
  • Ability to gather and analyze data from a variety of sources
  • Proven ability to influence cross-functional teams to execute on goals.
  • Ability to build and nurture strong working relationships with internal and external clients
  • Excellent communication and interpersonal skills
  • Good understanding of data privacy legislation and laws (nice to have)
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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