General Manager, Data and Analytics Platform

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General Manager, Data and Analytics Platform

Who We Are:

Our mission from Day 1: Elevate the digital advertising experience for consumers, advertisers, and publishers. Today, we're taking that mission to a whole new level. By harnessing the power of the massive data set that lives behind our proven, consumer-friendly formats, our understanding of engagement is set to create yet another seismic industry shift.

What We Need:

We’re looking for a business leader who will own the success of our new data and analytics platform business unit. You will own the strategic business planning, product evolution, go to market strategy, sales and execution. You are someone who is energized by uniting cross-functional teams in Product, Engineering, Sales, and Marketing under a common goal and surpassing expectations. You work closely with our founding members and team leaders in order to drive success with partners and clients and help us to lead mobile advertising innovations.

Your Responsibilities:

  • As the GM of the data and analytics platform business unit you will be the leader externally and internally and be the key executive responsible for formulating and executing a growth- oriented business strategy
  • Executive team member responsible for driving results through others, manages team performance and holds team accountable against business metrics.
  • Translates market and client business strategies into specific actions to generate sales and revenue
  • Obtains, allocates and adjusts resources to achieve sales and service goals
  • Oversees management of pilot pricing strategy to drive most profitable long term sales.
  • Act as a key voice in new product strategy and prioritization, in addressing sales needs and gaps, and everything in-between that would limit commercial success
  • Aggregate & synthesize market opportunities, feedback & market needs from proactive interrogation partners and customers to inform overarching strategy & product development

Who You Are & What Makes You Qualified:

  • At least 8+ years experience with enterprise saas platforms within the martech and adtech ecosystem; ad sales exposure to both agencies and brands ideal
  • Direct SaaS sales experience required
  • Strong operations, marketing and sales experience, specifically in successfully launching new products and selling a technical platform to business decision makers and ecosystem
  • Exceptional relationship-building skills to motivate cross-functional teams and engaging with executives and C-suite
  • Experience managing scale and fast growth in a matrixed environment
  • Self-Driven Market Expert: Constant desire to consume new information and demonstrates thought leadership to customers, partners and the broader mobile marketing ecosystem
  • Have a broad range of experience across sales, marketing, product management and engineering.
  • Bachelor’s degree; MBA or master’s degree is preferred
  • Willing to travel 40%

What Success in this Role Looks like:

Success criteria includes but is not limited to adoption rate of new products, revenue growth, and other KPIs as identified as needed to define success.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • XGBoostFrameworks
    • KAFKAFrameworks
    • KINESISFrameworks
    • LAMBDAFrameworks
    • SAGEMAKERFrameworks
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DYNAMO DBDatabases
    • LAMBDADatabases
    • RDSDatabases
    • TableauAnalytics
    • LookerAnalytics
    • SQLAnalytics
    • CubaAnalytics
    • BalsamiqDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • BOOSTERCRM

Location

1 Tara Boulevard, Nashua, NH 03062

An Insider's view of Yieldmo

How would you describe the company’s work-life balance?

As a working mom with a long commute, it's imperative to work at a company that supports flexible working arrangements. After discussing the need with my manager, he expressed full support and confidence in my ability to produce stellar results even from home! Yieldmo delivers on its promise to put people first and trusts results the will follow.

Sue

Senior Sales Director

How do you collaborate with other teams in the company?

Processing and analyzing billions of data points each month requires us to have our finger on the pulse of multiple teams within Yieldmo. We collaborate in real-time via Slack and our office setup makes it easy to swing by someone's desk. We also have recurring cross-functional stands ups as well bi-weekly All Hands company meetings.

Indu

VP, Data Architecture

What makes someone successful on your team?

Success on my team belongs to the curious self-starter. The landscape is constantly changing and creative problem solving is a key skill when you rarely encounter the same issue twice. You have to love digging into the "why" and "how" of everything. Success on this team rises and falls on continuous learning and collaboration.

Dan

SVP, Growth Partnerships

How do you make yourself accessible to the rest of the team?

I keep an open office hour that anyone in the company can attend, once a month. This is my time made available to the whole company, and is optional, with no agenda. Anyone in the company can ask me anything, dig into any area they're unclear about or have questions about, and bring any suggestions or concerns they have directly to me.

Eric

Chief Product Officer

What projects are you most excited about?

I'm most excited about Yieldmo's newest DEI initiatives! We truly encourage people to bring their full selves to work (whether that's in person or remote!) and this has sparked diverse thought leadership. Yieldmo fosters a creative, collaborative environment in which it's easy to make new friends while also learning something new everyday!

Karina

People & Talent Specialist

What are Yieldmo Perks + Benefits

Yieldmo Benefits Overview

Yieldmo goes above and beyond to ensure that our employees are taken care of - physically, mentally, emotionally, and even monetarily. As of 2020, we have implemented Mental Escape (mental health) days that employees can take once a quarter, every year. This is in addition to the unlimited PTO that we already provide. We have also put out various surveys to collect feedback on how everyone is handling working remotely, how we can support them better, and what we can do to make their work more enjoyable. In response, in 2021, we have also installed some new wellness perks to support our employees physical and mental health even more so. We look forward to finding new creative ways to meet the evolving needs of our employees in order to help them to be their best selves in and out of work.

Culture
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Flexible work schedule
Remote work program
Our remote work program includes the option to work from home or work from the New York office. Yieldmo provides a $300 home office stipend for full time employees to ensure a comfortable work space.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
As of 2021, the recruitment team has focused on implementing diverse hiring practices. As a result, our most recent stats indicated that 48% of hires in 2021 were considered diverse candidates.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
We are always looking for new wellness programs or amenities to bring into Yieldmo. As of 2021, we have added ClassPass to the list. Yieldmo also sponsors quarterly breath-work/meditation gatherings.
Team workouts
Yieldmo encourages virtual team workouts, between employees, and even with clients - we encourage people to join our Slack channel #sweatmo to get involved!
Mental health benefits
Yieldmo employees are encouraged to take one "ME" (Mental Escape) day per month and truly unplug in order to feel refreshed.
Financial & Retirement
401(K)
401(K) matching
Yieldmo provides employees with a 401(k) matching plan managed by Fidelity. We match 100% of contributions up to 3% of an employee's annual gross pay.
Company equity
All full time employees are granted options within their compensation package.
Performance bonus
Every year, each full time employees performance is reviewed by their Manager in order to be evaluated for a promotion and/or increase in compensation.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
During virtual events, we will happily send out meal vouchers so that employees can enjoy events and have a snack too!
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
All full time employees receive a $300 home office stipend to use as needed to optimize their home office.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
All employees on Product and Engineering are allotted $1,500 annually to use on any learning materials. Business departments are allotted $750 annually for learning materials.
Continuing education available during work hours
Customized development tracks

Additional Perks + Benefits

In 2021, Yieldmo hired an employee who specifically works on event coordination, career pathing, and learning & development - this helps our employees keep having fun while they're working, and it helps them keep learning which challenges them to grow.

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