Overview

The General Manager- Stats Digital oversees all digital advertising revenue development for The New York Daily News. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications. This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization.

This position reports to the VP of Advertising Sales.

Essential Duties and Responsibilities:

• Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.
• Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.
• Lead and manage strategic initiatives for the company
• Communicate corporate and local strategies across divisional lines and ensure that digital objectives of the (Select Market) and tronc are advancing forward as required.
• Work flexibly, cooperatively and effectively with multiple stakeholders and parties of influence across the company, and external vendors as warranted.
• Develop leadership bench strength on the digital sales team through mentoring and succession planning.
• Demonstrate understanding of the organization’s overall goals.
• Lead all online, apps and other digital sales activity.
• Ideate and implement sales sprints, media plans and targeted sales drives that accelerate revenue.
• Keep apprised of digital media industry standards and best practices and communicate throughout division.
• Work with peers and lead sales force to collectively retain and grow share of media budgets, print migration revenue, and fragmentation of local programmatic digital media buying.
• Analyze and develop plans to capitalize on best digital inventory (i.e.: Home Page, over-the-scroll impressions, mobile, etc.).
• Manage rate yield by understanding supply and demand of digital inventory.
• Must be able to respond expediently to changes in digital landscape and consumer preferences.
• Work closely with corporate offices to understand and implement tronc wide digital initiatives.
• Supervise digital team leaders/ sales personnel in conjunction with VP of Ad Sales
• Work within assigned expense budget
• Achieve revenue growth goals.

Minimum Qualifications - Education, Experience, Knowledge and Skills:

• Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.
• Bachelors’ degree or equivalent work experience required
• Minimum of 7 years digital sales and management experience.
• IAB Certification preferred
• Google Analytics Certification preferred
• Programmatic experience preferred
• Exceptional computer skills
• Strong team building and interpersonal skills a must