General Manager, Stats Digital

| New York

Overview

The General Manager- Stats Digital oversees all digital advertising revenue development for The New York Daily News. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications. This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization.

 

This position reports to the VP of Advertising Sales.

 

Essential Duties and Responsibilities:

  • Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.
  • Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.
  • Lead and manage strategic initiatives for the company
  • Communicate corporate and local strategies across divisional lines and ensure that digital objectives of the (Select Market) and tronc are advancing forward as required.
  • Work flexibly, cooperatively and effectively with multiple stakeholders and parties of influence across the company, and external vendors as warranted.
  • Develop leadership bench strength on the digital sales team through mentoring and succession planning.
  • Demonstrate understanding of the organization’s overall goals.
  • Lead all online, apps and other digital sales activity.
  • Ideate and implement sales sprints, media plans and targeted sales drives that accelerate revenue.
  • Keep apprised of digital media industry standards and best practices and communicate throughout division.
  • Work with peers and lead sales force to collectively retain and grow share of media budgets, print migration revenue, and fragmentation of local programmatic digital media buying.
  • Analyze and develop plans to capitalize on best digital inventory (i.e.: Home Page, over-the-scroll impressions, mobile, etc.).
  • Manage rate yield by understanding supply and demand of digital inventory.
  • Must be able to respond expediently to changes in digital landscape and consumer preferences.
  • Work closely with corporate offices to understand and implement tronc wide digital initiatives.
  • Supervise digital team leaders/ sales personnel in conjunction with VP of Ad Sales
  • Work within assigned expense budget
  • Achieve revenue growth goals.

 

Minimum Qualifications - Education, Experience, Knowledge and Skills:

  • Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.
  • Bachelors’ degree or equivalent work experience required
  • Minimum of 7 years digital sales and management experience.
  • IAB Certification preferred
  • Google Analytics Certification preferred
  • Programmatic experience preferred
  • Exceptional computer skills
  • Strong team building and interpersonal skills a must
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS

Location

4 New York Plaza, New York, NY 10004
4 New York Plaza, New York, NY 10004

Perks of working here

401(K) Matching
401(K)
Commuter Benefits
Dental
Health Benefits
Unlimited PTO
Vision
More Jobs at tronc11 open jobs
All
Data + Analytics
HR
Legal
Marketing
Sales
Content
Sales
new
tronc
Data + Analytics
tronc
Data + Analytics
tronc
Marketing
tronc
HR
tronc
Content
tronc