DESCRIPTION

EPAM is committed to providing our global team of 36,700+ EPAMers with inspiring careers from day one. EPAMers lead with passion and honesty and think creatively. Our people are the source of our success and we value collaboration, try to always understand our customers’ business, and strive for the highest standards of excellence. In today’s new market conditions, we continue to support operations for hundreds of clients around the world remotely, with the vast majority of our teams working from home. No matter where you are located, you’ll join a dedicated, diverse community that will help you discover your fullest potential.

Description

You are curious, persistent, logical and clever. You enjoy living by the code of your craft and developing mind-blowing solutions for complex problems. You are a true techie at heart. If this sounds like you, this could be the perfect opportunity to join EPAM as a Lead Digital Customer Analyst. Scroll down to learn more about the position’s responsibilities and requirements.
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WHAT YOU’LL DO

• Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence
• Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
• Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals
• Audit data collection implementations based on business objectives and best practices
• Establish KPIs that demonstrate a connection to real business impact
• Creating and dissecting dashboard reports for various levels of review
• Create solution design documents and collaborate with technical teams on data collection implementations
• Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators
• Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
• Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design
• Contribute to personalization initiatives – through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines
• Collaborate with other teams (project and relationship managers) throughout the project lifecycle

WHAT YOU HAVE

• At least 7 years of experience in digital/web analytics
• Experience turning large amounts of data into concise client-friendly findings and recommendations
• Strong communication skills to explain complex data, analyses, and findings
• High level of expertise in Excel
• Experience extracting and analyzing data in Adobe Analytics and Google Analytics (Coremetrics, WebTrends AT Internet, and/or other platforms are a plus)
• Experience with the Adobe Marketing Cloud and/or Google Marketing Platform
• Extensive experience with Analytics Reporting, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench
• Experience with implementing tags in Tag Management Systems (GTM, Adobe DTM, Adobe Launch, Ensighten, Signal, Tealium, and/or others)
• Bonus points for compatible A/B & multivariate testing tools like Adobe Target, Google Optimize, Optimizely and/or Visual Website Optimizer
• Bonus points for any of the following
• Experience with data visualization tools (Google Data Studio, Tableau, Power BI, Domo)
• Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)
• Experience in other marketing tools like Monetate, Webtrends or IBM’s marketing suite
• Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
• Proven experience creating and explaining dashboard reports
• Successful experience developing and managing expectations of internal teams, outside vendors, and clients
• Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends
• A natural tendency to set goals, demonstrate a ‘go-getter’ attitude, and take initiative with little oversight

WHAT WE OFFER

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance