Warner Bros. Discovery
New York, NY
Hybrid

Manager, Advanced Analytics

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Position Summary

Join Discovery’s Advanced Analytics team whose mission is to be the best in class advanced TV team in the marketplace. It is our priority to be the experts on the use of advanced data for targeting and attribution in TV. The analytics team is responsible for development and execution of cross-platform marketing programs built using advanced advertising techniques and created for National Advertisers across the entire Discovery portfolio. This role will also have an opportunity to work on key initiatives across US networks which include: HGTV, ID, Animal Planet, DIY Network, Food Network, TLC, OWN, Cooking Channel, Discovery Channel, Travel Channel, Science & Motor Trend Network. This is a team of doers that empowers one another, approaches projects with optimism and purpose and challenges the status quo. We are seeking strategic visionaries, thinkers, and TV/digital lovers who want to be a part of crafting the future of television and entertainment.

Responsibilities

1. Provide Ad Sales advanced analytics and measurement support starting with campaign advanced targeting through to impact/ROI analyses via the linkage of exposure/viewing data to available 1st party and/or 3rd party conversion data with heavy focus on hitting agency and client KPI objectives.
2. Partner with Ad Sales linear and digital teams to provide sound guidance to clients and agencies on advanced targeting data sources and methodologies; enable targets for planning team and optimization.
3. Analyze, QA, prepare, and lead the presentation of post-campaign results and insights grounded in campaign strategy and effectively “tell a story” with data for Ad Sales and advertising clients.
4. Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position Discovery ad products and services to clients.
5. Own and manage external partner delivery timelines and operational workflows; review and QA incoming data sources to ensure they meet the requirements and are accurate, troubleshoot issues or delays as they arise.
6. Assist with the identification and development of new and progressive methodologies and data driven ad solutions.
7. Keep abreast of the rapidly-evolving technologies and analytical methods in TV, mobile, and digital spaces with a thorough understanding of the media and advertising ecosystem and its key players.

Requirements

* BA/BS degree in business and/or statistics/mathematics preferred; advanced degree a plus.
* 3+ years professional experience in media and/or advertising analytics. Experience in both TV and digital analytics and attribution a plus
* Strong understanding of data and measurement solutions within the advertising field, both on the buy and sell sides, including familiarity with 3rd party data providers
* Proficient in excel and data/analytical related programs or dashboards, ability to analyze and translate data-based findings into relevant and actionable insights.
* Ability to take ownership of projects and open-ended problems and drive them to completion
* Highly self-motivated and entrepreneurial spirit
* Strong presentation development, verbal and written communication and interpersonal skills

* Must have the legal right to work in the United States

 

Ideal candidate will have most of the following qualifications:
* Experience positioning data for ad sales teams and clients; ability to “tell a story” with data
* Self-starter with the capacity to deliver on multiple projects, contribute new ideas, meet tight deadlines, and be decisive under pressure
* Proficiency in statistics, a broad spectrum of research methodologies, and exploratory data analyses and tools. Working knowledge of statistical software tools (SPSS, SAS, Tableau, etc.) and/or data mining querying (SQL) is a plus
* Experience with consumer data and digital analytics platforms (e.g. Simmons, MRI, comScore, etc.) is preferred
* Familiarity with traditional and advanced advertising operations and how ads are served and measured across media platforms, including digital
* Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes. Can effectively speak to different advanced tv measurement methodologies
* Knowledge of major data and measurement players and in the space
* Experience working with vendors to develop primary research initiatives (qualitative and/or quantitative custom research)
* Strategic thinker with ability to think “out of the box” for measurement solutions that go beyond existing business and technology limitations
* Strong interpersonal skills with the ability to motivate, influence and work collaboratively

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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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