ABOUT THE TEAM AND ROLE

theSkimm’s Data & Analytics team provides robust measurement and actionable insights on our growing membership base. We partner closely with product, engineering, and marketing teams to build innovative products, understand customer demand signals, and measure growth and engagement. 

As our company grows, we’re looking for a Marketing Data Analyst to join our team. Reporting to theSkimm’s VP of Data & Analytics, you will analyze cost efficiency of marketing channels, provide insight into user behavior and trends, help size new opportunities, and define key performance metrics across our newsletter, app, web, and audio.

WHAT YOU'LL BE DOING

• Performing cohort analysis to help guide marketing spend decisions
• Analyzing user behavior (retention, tenure, conversion etc)  across our different products and verticals
• A/B testing strategy including design, execution, and analysis
• Providing actionable insights to help product managers understand trends, marketplace dynamics, and user behaviors
• Segmenting our Skimmr’s to understand their different motivations and use cases along with our ability to fulfill those needs and add meaningful value
• Conceptualizing key metrics to measure success and identifying levers to move key metrics
• Building dashboards for all levels of the company, including executive leadership, to monitor key metrics and track progress
• Identifying, collecting, and transforming data from disparate sources using SQL, R, Python, or other statistical tools

WHAT WE’RE LOOKING FOR

• 4+ years of experience in data analytics, consulting, or similar quantitative role
• Understanding of A/B testing methodologies
• Experience with large datasets, statistical analyses, data visualization
• Strong communication skills
• Strong SQL skills
• Proficiency with business intelligence tools (e.g, Looker, Tableau)
• Understanding of web analytics platforms such as Google Analytics, Amplitude, Segment, etc. 
• Experience with Python or another scripting language
• Understanding of user segmentation, cohort analyses, regression models, funnel optimization
• Experience in Media or Publishing
• Familiarity and enthusiasm for theSkimm: a passion for our audience and mission
• High EQ

WHAT WE OFFER

• Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
• Competitive salary & equity packages
• Flexible vacation policy and generous holiday observances
• One Medical Membership
• Gym membership reimbursement
• Complimentary access to theSkimm’s growing suite of membership products 
• The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, and the company continues to innovate, finding new ways to Skimm everything from finance and careers to voting, wellness and downtime. theSkimm’s product suite has expanded to include two top-rated podcasts, “Skimm This'' and “Skimm’d From the Couch,” theSkimm mobile app, Skimm Money and Press Pause newsletters, a new virtual course series called SkimmU, and Skimm Studios for innovative in-house video and audio content. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.

And we’re not done. By continuing to grow the breadth of theSkimm offerings in the life’s necessity categories and expanding our products across events, commerce, customized content and audio, theSkimm ecosystem will become the go-to resource for this generation -- and the ones that follow -- in the most critical areas of their lives. Join us!

This is a full-time role based in New York, NY.