Marketing Strategy & Analytics Lead
As part of our Business Operations (BizOps) practice, this role is focused on identifying high-impact business opportunities for BentoBox, primarily leveraging quantitative analytics and grounded in qualitative research, with a focus on marketing. Responsibilities include a mix of reactive strategic support and proactive problem solving. This role will serve as the primary Strategy & Analytics business partner for the CMO, reports to the Head of Strategy & Analytics and will work closely with leaders from BizOps and across the company.
The right candidate will be able to operate in a fast-paced environment and add structure to ambiguity in order to create value. You know how to decompose a messy business problem into logical questions that can be answered with data. You can navigate a modern Business Intelligence (BI) stack and identify critical signals that need to be actioned quickly. You can think strategically, and yet have a meticulous eye for detail. You are comfortable working cross-functionally and building strong relationships to drive change and influence without authority.
Primary Responsibilities
- Quantitatively define large, ambiguous marketing problems and structure appropriate measurement and analysis frameworks
- Synthesize actionable insights from quantitative analysis, qualitative research, and stakeholder feedback
- Drive measurable business impact through strategic implementation of analytics
- Enable rapid and precise decision making using modern techniques in business intelligence, statistics, and analytics
Secondary Responsibilities
- Manage cross-functional strategic projects from end-to-end, ensuring efforts are appropriately prioritized and using data to evaluate and enhance project efficacy
- Work collaboratively and cross-functionally to present insights and recommendations executives and support front-line decision makers with detailed data analysis
- Provide analytics support and quantitative expertise to Marketing, Sales, and Customer Success
- Flex and adapt as the organizations’ needs and priorities shift; be willing to play multiple roles to support project execution and enablement
Requirements
- Bachelor’s degree with an emphasis on coursework of a quantitative nature (e.g. finance, economics, mathematics, engineering, computer science, physical sciences, or other relevant fields)
- Demonstrated track record of creating business impact by leveraging quantitative analytics e.g. optimizing channel mix using multi-touch attribution models, redesigning packaging & pricing, developing likelihood-to-churn models
- Exceptional ability to add structure to ambiguous problems and logically structure a business case based on data-driven insights
- Experience working with complex data pipelines including data from multiple sources, especially those related to Marketing e.g. SFDC + Pardot + Google Analytics
- Experience with common BI tools, e.g., Tableau, Qlik, Looker, PowerBI
- Versatile communication skills and executive presence, able to present complex quantitative conclusions simply to various audiences, from cross-functional meetings to company-all hands
- Creativity and expertise to find good-enough solutions under resource constraints
Preferred
- 2-5 years experience in startup or growth-stage tech company analytics / data science, particularly supporting a Marketing organization
- Masters degree in math, statistics, economics, data science or business (MBA) with a quantitative concentration e.g. business statistics, marketing analytics
- Proficiency in a statistical programming language, particularly R or Python
- Demonstrated track record of using more advanced analytical techniques e.g. simulation, machine learning, causal inference, as well as the good judgement to know when simpler methods are appropriate
What We Offer
- Competitive salary + equity
- Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
- 401k plan with company match
- Life insurance and disability plans
- Commuter benefits
- Flexible vacation plan
- Paid parental leave
- Professional development opportunities, including a yearly learning stipend
- Perks when dining with BentoBox customers such as tip reimbursement
- Making a positive impact on the hospitality community
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.